How Allen Chen Built a Globally Scalable Fitness Trainer | E1259

Episode Here: https://bit.ly/twiste1259

00:00 Intro Allen Chen, CEO of Fitbod
01:06 How Allen and Jason met
05:11 Fitbod Origins
08:19 Fitbods approach to connecting with customers
10:31 Organic Growth vs Paid Growth
11:42 LinkedIn – Post your first job for free at https://linkedIn.com/twist
13:15 The secret to paid marketing
15:33 Fitbod’s history of onboarding and their revamp
17:44 The importance of gaining a users trust
20:12 Allen being the ideal customer profile for Fitbod
21:33 Allen’s advice on having a strong funnel and finding the right audience
24:10 Odoo – Get your first app free and a $1000 credit at https://odoo.com/twist
25:22 The outlook on affiliate, influencer, and referral marketing
29:14 The plan to jump from 225K paying customers to 3x revenue
31:27 Jason explains his term “pegasus” and how it relates to Fitbod
33:42 Allen covers Fitbod’s opportunities for raising in the future
35:05 Jason gives Allen an “unsolicited offer publically” of $5M
35:42 Bubble – Get one month free of a no-code plan at https://bubble.io/twist
37:11 Allen asks Jason advice on getting his team to see liquidity
44:48 Jason explains the advantages of a corporate buyback and options to skip dilutions
46:30 Fitbod is hiring across all positions
48:35 Allen’s experience with YC

Check out Fitbod: https://fitbod.me/
FOLLOW Allen Chen: https://twitter.com/allenchen1217
FOLLOW Jason: https://linktr.ee/calacanis

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