ShaneRMTanner on Reddit asks: How can I do a MVP for a delivery service I want to start? The basic idea would is this: A delivery service for people who use Offerup and Letgo auction apps. I do and continue to get validation on this idea. It plagues me that I have thought and continue to think about a solution to this problem. Maybe it’s something I’m not seeing, but, I’m driven to find the answer or move on.
Shane: The concept of an MVP (minimum viable product) is to do the LEAST work to answer the HARDEST questions.
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Before defining the MVP, you want to define the question(s) you’re trying to answer.
The questions I have about your business, as an investor, are:
- How much are people willing to pay for a delivery service, and can this amount build a highly profitable business?
- Can you acquire a customer profitably — and how.
- Finally, I would want to know what the scale of the business could be. Will one million people use it every month? Week? Day? Hour?
To answer number one and two, you could build landing pages using a service like Unbounce that say some something like
“Offerup & LetGo users: Get Toronto delivery in under an [ hour/two hours/same day ] for up to 100lbs for [ $50 / $100 / $150 ]. Enter your email to schedule a shipment in under 10 minutes”
After you test that, you can see how many folks actually give you your email for same day vs. one hour, and for $50 vs. $150.
That data should give some really great insights on customer acquisition, like, what did it cost per click to the landing page and for each email submitted?
Depending on what data you get, you can start building the MVP or run another series of landing pages to answer even more questions.