Got asked this question on Quora. The answer for me, and for most angels, is easy: send a short email with a link to the product or a product video.
[ Click to Tweet (can edit before sending): https://ctt.ac/3lcnX ]
Protip: Do not email your life story or 3,000+ words on why you built your product. This will make you look deranged.
The goal of your email is to get the investor to a) understand what you’re doing and to b) respond.
You want to send just the most important thing, which is one of the following things 99% of the time:
- your product
- your traction
- your market
- your technology
What you don’t want to do is send an angel EVERYTHING in the first email. Get them on the hook with the best thing (perhaps two things) and try and get them to ask you more questions.
As an example, Henry from Cafe X sent me a video of the prototype of the Cafe X machine, along with two sentences, while based in Hong Kong. Since then, I’ve invested millions in the company, I’m on the board and they have three locations rocking in San Francisco. Mission accomplished.
Note: I don’t respond to all my emails, I get around 300–500 per day… but I do open most of them, and I do click on links often.
PS – I’m going to try and write a blog post every day in 2019 and set them to publish at 7AM… consider this day one of 365.