Product Hunt is a great platform for getting early adopters to sample your product, and it’s at least 20x more effective than getting a HackerNews or TechCrunch story today — and 200x more effective than getting on legacy sites like TechMeme.
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Getting the first 100, 500 or 1,000 people to engage your product is hard, so it’s certainly an awesome resource if you follow some simple best practices:
- Only launch when you have a clever product that can get to the top 10. If you don’t have a product that’s as good as the top 10 over the past week, it’s best to focus on refining your product — because you only get one shot to put your product up (or one shot for a major version).
- Like the iTunes store, your graphics matter, so make sure you have killer screenshots.
- You’re not supposed to ask for votes, but everyone does. So, instead of asking for votes, make a list of your top 50 or 100 customers, friends and investors and ask them at 7am and again at 10am to “check us out on Product Hunt.”
- Respond to every comment people make.
- Credit all the people who worked on your product.
Product Hunt can be a nice bump for a product, and it’s certainly more effective than TechCrunch or Mashable articles these days, but it won’t make a crappy product awesome — only you can do that.
If you get to the top 10 and gain 1,000 new users and 20% of them stick around, it’s 200 early adopters engaged with your product — not bad for what I would say is 10 hours of planning/work. At $40 an hour you spent $400 to get 200 early adopters — $2 each. The value of those new users would typically be $3 per install on Facebook, so $3,000 for the 1,000 users to sample your product, and if 200 stick around that’s $15 to acquire each early adopter.
If you’re a SaaS product or Clash of Clans, $15-50 works for each early adopter. If you’re a dating, photography or news app, you’re going to quickly run out of cash if you try to pay for users (there are better methods).
Product Hunt is a wonderful new resource and I think it’s worth investing your time in because a) you can learn what a great product is by studying the top 10 and b) you can acquire passionate early adopters.
I wish I had gotten a chance to be an angel in Product Hunt — it has a very bright future.
- What are your best tips for Product Hunt launches?
- What are your favorite sites to launch on?
- Any other tips on getting your first 100 passionate users?
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