Apple iPhone 5c + 5s: a masterstroke too late?

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While the iPhone 5s + 5c will be hits, Apple is two years behind with the high/low end model strategy. The company could boost its smartphone market share by 10%. However, it should have used its cash reserves to add new products, including different screen sizes. Samsung has made big inroads in the meantime with slick and affordable hardware, and increasing the reputation and massive use of Google’s Android software.

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