Shopify wants to make ecommerce simple and cheap. In the early 2000s, founder Tobi Lutke was trying to sell snowboards online, but the barriers to entry were enormous. He created his own cloud-based software, and like a lot of entrepreneurs, ended up abandoning his original snowboard shop idea. He now has 60,000 companies that use Shopify as the backbone for their online retail operations. From Shopify’s base in Ottawa, Canada, Jason talks to Tobi about the future of retail, why BestBuy will die, and his ambition to become one-stop-shopping for every interesting product, the stuff that doesn’t come with a barcode. Plus, the story of his stunt recruitment day at IBM, as they announced layoffs at their Ottawa facility.
Show Tobi some love!
Thanks to our sponsors. With over 150,000 titles, Audible lets you sync your audiobooks across devices, and can even pick up and read on your Kindle. Go to audible.com/twist to get a free audio book.
And Scott Ed Walker of Walker Corporate Law. Scott loves startups and believes in flat-rate pricing. Contact him directly: firstname.lastname@example.org and tell him Jason sent you.
Special thanks to the members of the TWiST Backchannel Program!