This is the 5th or 6th email begging me to rejoin the gym I was a member of from two years ago. The same gym that bait and switched me saying I could cancel at any time and then said it was a 2-3 year contract.
I guess the 150 a month type gyms are now on the floor and reduced to begging for members as opposed to threatening them.
From: Darrin Wilkinson
Date: Sat, 31 Jan 2009 14:18:40 -0500 (EST)
To: Jason Calacanis<firstname.lastname@example.org>
Subject: Your former member offer expires today
Today is the last day to rejoin Equinox through our very special former member offer! There’s still time for a new you in this new year – come back to Equinox now to enjoy $0 initiation and four free Personal Training sessions.
Make 2009 your year! Call or come in now.
See you in the club!
In Good Health,