My Mahalo preview at SES New York

Had a blast at SES New York this week… at the conference we previewed some new features called My Mahalo that build semantic relationships between our users and object in our database (fancy way of saying you and the thing you own, have seen, want to see, want to read, etc.). These features take the social graph (fancy way of saying your friends) and integrates it into search results.

We got some nice insightful feedback on the product:

We also spent some time doing interviews with the SES team. I’ll post a couple here.

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