Why people hate SEO… (and why SMO is bulls$%t)

This video is so cheesy you have to think it’s a fake… but I don’t think it is. (Hat Tip)

The SEO folks got really pissed off at me for saying “SEO is bulls@#t.” last year, but the truth is that 90% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don’t deserve traffic–that’s why they’re not getting it organically so they hire the slimebuckets to game the system for them.

Note: There are some whitehat SEO firms out there I know, but frankly the whitehat SEO companies are simply doing solid web design so I don’t consider them SEO at all. SEO is a tainted term and it means “gaming the system” to 90% of us.

Now, if you make great content, keep your page design clean, and stick with it you’re gonna do just fine in the rankings. Don’t smoke the SEO-crack… you’ll just wind up chasing your tail as digg and Google closes the tiny SEO loopholes and put your domain on the black list.

PS – And to the SEO idiots trying to “take over my SeRP” on Google you’re proving my point exactly. Grow up.. the only thing you’re ever going to prove by trying to game my SeRP is that you’re low-class idiots.

PSS – This whole gaming of digg/Netscape/MySpace is being called SMO–social media optimization. That’s the worst thing I’ve ever heard of. Anyone who hires an SMO firm is an idiot. The whole point of social media is TO BE REAL NOT FAKE!!! Just be yourself and participate… that’s all it takes (and note, participation is not just putting in your own links, it’s voting/commenting on/submitting other people’s content too!).

27 thoughts on “Why people hate SEO… (and why SMO is bulls$%t)

  1. Jason I could not agree more. Web 2.0 and
    social media optimization is just so easy and it only
    requires a small amount of knowledge. Why people should need
    to hire monkeys is beyond me. Seems the way it is now going
    with the evolution of new search algorithms and web 2.0
    integration, it will be just a case of compose and post and
    job done. What will the future hold.

  2. Amen brother! SEO *is* snake oil. Glad to see that there is at least one human with brains left out there.

  3. lol I like the comments. Glad to hear someone else making them
    , I thought it was just me. Now I can see it’s not an echo in
    my head.
    PS I never
    heard of an SMO Wow. See I even learned something
    PSS Tell me that not you in that Video?

  4. That’s why they hate seo, but they don’t understand that seo is the most powerful weapon in the web and that there are more wonderful things that seo can help achieve than

  5. I Agree and Disagree. Much of the SEO done today is gaming,
    but that is not the bottom line. Pure White Hat is a solid
    business model. Business owners need to know how to market
    their website and that is what true White Hat is. Helping
    users of the web find a valuable service that they are looking
    for. True White Hat SEO should actually be called UO for
    user or CO for customer optimization. We should not be
    targeting spiders, but users like Google intended.

  6. I agree with 15 because we work together. The problem with
    SEO today are the Black Hatters messing it up for not only
    SEO companies but for the end users of the internet and
    business owners end up paying for it. It gets more
    difficult to provide a valuable service and acquire well
    deserved visibility when there are so many “cheaters” out
    there disregarding guidelines. True White Hat SEO is
    valuable and it is a shame the name is starting to go bad.
    Lets rally to find a new name for the “White Hat” industry.

  7. web developers constantly feel threatened by SEOs. It’s their own resentment and insecurities because we make you look bad. Boohoo crybabies.

  8. I honestly believe the main reason people hate SEO is that they are so frustrated. I actually feel for you.

    If you don’t believe you can rank for the good stuff (the big keywords) of course you’ll hate it. Because you’re fighting over the scraps. And the majority of people fighting for the scraps aren’t even going to come up with a result.

    That’s the nature of search. You have an incredible number of people competing for just a few spots. So unless you are among the top few in your industry of course you will get disgruntled especially if you’re paying someone to deliver that result. But you have to realize that you MUST hire the absolute best people because there are just a handful of spots available that count.

    If these SEO haters KNEW beyond the shadow of a doubt that they had the skills or the people to outrank the big boys for the big money terms, would they still be shouting about how evil SEO is?

    …probably not.

  9. SEO can be a binder, there are lots of tools out there, some
    good, some bad and some that need putting down:) but like it
    or lump FREE SEO Tools often do the job better than paid ones:)

  10. I hate SEO in that it has largely destroyed Web life from
    an information gathering standpoint. For instance, I would
    like to gather information on Digital Audio Recording
    with my Mac Book. The first several pages of a Google hit now
    consist of various parties who want to sell me something.
    I totally understand the business reasons for SEO–I’m
    a marketing guy. But SEO is hugely responsible for turning
    standard search into a marketing vehicle.

    New Social Media best practices are starting to fix this, but
    SEO has made Google a decidedly inferior tool for learning,
    information gathering, and community development. The
    best companies are getting the hint, but the crappy
    ones will hold out until their core constituencies
    completely ignore them.

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