This is brilliant… Karina and the teams at Netscape and Cinematical are doing exit interviews at Sundance this year. For the past two years we talked about doing surveys on the way out of films and decided not to do that because a) it would take a lot of time and b) it might not be taken well by the folks running/participating/going to the festival (i.e. they might not like putting a number on a film).
Karina did something even better–she tapped what people said!
Way to go!!! The first one is for Hounddog.