I guess the 3.0 in DIGG 3.0 means three ads above the fold! We got our butts kicked by DIGG users for having two ads above the fold–I wonder if they’ll slam Kevin Rose for putting *three* ads above the fold–OUCH!!!
Note: The TOS (top of service) has only one advertisement, a leaderboard. Smart move… go light on top level ads, make it back on the second level. We’re doing something similar (this is the Google School of Design btw).
Update: They are also doing graphical ads… not just text for those folks who said they don’t do graphical ads. See first shot below.