Just got a list from my amazing PR department with some of the massive coverage we got for the launch last week.
We did 26 analyst/press briefings which is more briefings than we’ve done on any tour in seven years I’ve been told. I think every, single outlet said yes–wild!
For five days last week I did up to nine, 45-minute presentations of the new Netscape. It was exhasuting, but amazing. It’s so great to have the resources of such a professional, fun, and intelligent PR department. I hate PR… I never do it, I just build stuff and let the chips fall.
Now that I’ve seen how GOOD PR is done I’m changing my position. It’s really, really powerful to do a press tour if you have a *qualified* PR group. Thanks Andrew, John, Linda, Lisa, Lauren, and everyone else in the group that helped out!
Amazing…. great work.
Netscape Print & Online Coverage
PUBLICATION |
HEADLINE |
Associated Press |
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Reuters |
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Bloomberg |
AOL Remakes Netscape.com, Ranks News By… |
New York Times |
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Washington Post |
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LA Times |
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San Francisco Chronicle |
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PCWorld |
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PC Magazine |
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PCPro |
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InformationWeek |
AOL Relaunches Netscape.com To Challenge Digg and YouTube |
InternetNews.com |
Netscape Site Revamp Looks Familiar to Some |
eWeek |
New Netscape Taps the Wisdom of Crowds |
MediaPost Publications |
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Jupiter Research |
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TechCrunch |
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CNET News.com |
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WebProNews |
Netscape Back With Hybrid Journalism Site |
Red Herring |
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BetaNews.com |
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PaidContent.org |
Netscape.com Relaunched as a User-Driven News Aggregation Site; Calacanis is GM, Netscape |
San Jose Mercury News |
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South Florida Sun-Sentinel |
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Times Online |
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iMedia Connection |
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TMCnet.com |
New Netscape.com portal to let users vote on what gets shown |
Crain’s New York |
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NewsFactor Magazine |
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TechNewsWorld |
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Search Engine Watch |
Netscape Aims To Be Digg 2.0, Slashdot 3.0 With Community News Model |
ClickZ News |
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Good Morning Silicon Valley |
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ZDnet.com |
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VNUnet.com |
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MarketingVOX |
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ARSTechnica |
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Computer Business Review |
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IP Democracy |
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All Headline News |
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Blogging Stocks |
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BlogCritics.org |
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PortalIT News |
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Digital Bulletin |
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The Inquirer |
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MoneyControl.com |
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SlashFilm.com |