Shawn Gold on creative advertising solutions on MySpace

My pal Shawn Gold gave a keynote yesterday explaining the complicated, yet effective, advertising marketing on social networks. As we’ve discussed here a couple of times, it’s gonna take a lot of work to get these networks optimized to produce results, but the folks who do take the time will see some nice results.

My favorite nugget: SoaP is doing a user-generated commerical contest. Wow…

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