Google Adsense torpedoes Yahoo Publisher Network with a 15% better split?!?

>> Jason, I’m seeing elevated revenues per click on
>> Adsense since the Yahoo announcement. Confirm?

Just got that comment from a Adsense publisher. I can tell you we did see an up tick the last two days. I can’t get into exact details because of Adsense TOS. However, last week we set a single day record with ~$2,450. The last two days we did $2,913.23 and $3,070.11 with just a couple of more clicks (yes, that puts us way above the $1M yearly run rate yahooooo!!! I mean Yeah!!!).

This is not scientific, but it looks like a 10-15% boost when I take out the added clicks.

Has anyone else seen an uptick in their Adsense revenue?

Competition is great for publishers. Google’s entire business is Adsense (search is just the best way to deliver it). Yahoo has a bunch of different businesses, and this is a somewhat new revenue stream for them (they did have Overture for larger publishers).

What does this mean in terms of game theory?

1. Google has more at stake then Yahoo and will not go out without a fight.
2. Yahoo has nothing to lose since they own 0% of this business vertical.

In other words, let’s get ready to ruuuuuuummmmmmmbbbbbblllllleeeeeeee!!!!!!!!!!!!!!!!!!!!!!!!!!!

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