How I handle RSS theft (part one)

A number of people have asked me how I handle folks lifting our RSS Feeds and putting advertising against them. The first step I take is sending an email like the one below letting people know what we allow and what we don’t allow. I always CC our legal counsel and include a screen shot.

If I can find the email address from WHOIS I try info@, sales@, and webmaster@. Those seem to get picked up by someone.

If I don’t get a response within 24 hours I send a second email with “Second Copyright Notice,” and then a third after that point. If that doesn’t work I escalate to the advertisers, ad networks, and ISP.

99% of the time I get a response within the first three emails.

In this case, someone is doing an advertising supported RSS reader which is a huge infringement and something Bloglines, My Yahoo, and Newsgator don’tand neverwould do without permission from the publisher of the feed in advance. If you’re full RSS feed can be viewed at and they put advertising against it I highly recommend you send a them a note.

Cc: legal <at>
Date: Jun 14, 2005 11:18 AM
Subject: Copyright Notice: Weblogs, Inc. content on


Please remove all copyrighted Weblogs, Inc. content (including stories from from the following URL:

If you would like to use an excerpt of our content in the form of the headlines and the first 25 words of a blog post that is fine provided: (a) the content is not edited, and (b) the headline is linked back to the original story.

We do not allow people to republish our entire stories and put advertising around it (as you have in the attached image)even if you are providing an RSS reader service. Our full-feeds are provided for end-user, non-commercial use only.

If you have questions please call me at 310-828-8284.

Please let me know when our feeds have been removed or you’ve moved to an excerpt format.

best regards,

Jason McCabe Calacanis
CEO, Weblogs, Inc.


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