We started doing advertisements in blog format months and months ago and they get clicked on 2-10x as much as banner ads.
More importantly, however, they get their message across. This post by Awaken is the best one I have seen yet. It tells you why the servicewhich rips your CDs so you don’t have tois worthy of your cash, and it even links to software which will let you rip your CDs yourself.
Now, that’s confidence, transparency, and authenticity all wrapped into one. I love it.