Can podcasting make money?


I’m not sure. I did a show at back in 1997 and even during the drunk dotcom days advertisers were not jazzed about the limited audience for Internet radio.

However, we’ve got podcasts being downloaded tens of thousands of times, which means they are getting some portion of that listening. Once you hit 10,000 viewers to anything you can start making a business out of it I learned, so I think we’re going to find some folks who see the value in this at some point in 2005 let’s hope it’s earlier rather then later! This things ain’t cheap to produce.

Check out Gadling’s first podcast.

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