Just a quick kudos to my new bff Nick Denton today for launching an excellent microsite for Nike.
We’ve been working with some advertisers on this concept as well and I think this is a great step towards making bloggers a living while maintaining the independent voice of blogs.
Great job Nick! I like the clarity of what this is clearly you put some thought into it!
Nick Denton: The Art of Speed weblog is a microsite, within gawker.com. To distinguish it from the editorial content, we’ve borrowed a term from the magazine world: the microsite is labelled special advertising section.
