Contract Publishing in the Web World; Denton does the “Art of Speed”

art of speedJust a quick kudos to my new bff Nick Denton today for launching an excellent microsite for Nike.

We’ve been working with some advertisers on this concept as well and I think this is a great step towards making bloggers a living while maintaining the independent voice of blogs.

Great job Nick! I like the clarity of what this is clearly you put some thought into it!

Nick Denton: The Art of Speed weblog is a microsite, within gawker.com. To distinguish it from the editorial content, we’ve borrowed a term from the magazine world: the microsite is labelled special advertising section.

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