Xeni is educating the masses on what RSS is and why they should care. Now, everyone forward the story to 1,000 people like those stupid 100 reasons “how men/women are like BLANK” emails.
Xeni in Wired: As the global spam epidemic worsens, RSS is becoming increasingly attractive to both publishers and readers. Ezines allow you to automatically receive information – but it lands in clogged inboxes already overflowing with viruses, Nigerian investment schemes, and fantasy meds. “RSS helps people cope with data clutter,” says Chris Pirillo, publisher of Lockergnome.com and an RSS evangelist. “At a glance, you see what’s happening all over the Web on topics that matter to you, without having to give up personal information or remember a billion URLs.”