In a very clear story today Saul Hansell at the New York Times details Yahoo’s plan to let you pay for inclusion in search results. Now, this is not their expedited service for getting your listinginto the hierarchical directory.No, this is pay us to show up in the search results and we’ll dance your site every three days as opposed to every month.
Really Yahoowhat are you thinking?! Just because Microsoft does it, that doesn’t mean it’s right. In fact, if Microsoft does it, well, you might want to think about it a little more! Also, don’t do what Ask Jeeves doesthere is a reason why they are so desperate for revenue: Google kicks their butt.
Here is Yahoo’s sneaky press release which buries their sneaky program in the bottom of the release. That is doubly evil Yahoowhat, you think we’re not going to read past you lamenting how you’re giving NPR a free ride?! That is so insulting.
Saul gets a great quote from Google. Larry takes Yahoo to task (right on Larry!) on this horrible practice:
Larry Page, a co-founder of Google, argued that such disclosures were not enough. He compared search results with the news articles in newspapers or magazines, which are independent of advertising.
“Any time you accept money to influence the results, even if it is just for inclusion, it is probably a bad thing,” Mr. Page said.