Inan interesting move by Yahoo, the search engine will accept ads with brand names in them. Google, of course, is not accepting these type of ads after the ads brought up trademark issues over the last couple of months.
On Feb. 6, Oceana placed two advertisements with Google. Google removed the ads after two days, citing the cruise pollution ad for “language that advocates against Royal Caribbean,” and the general ad for using “language advocating against the cruise line industry and cruisers,” even thought the ad itself made no mention of the cruise industry. Google’s public editorial guidelines, however, declared no such prohibition, stating only that the company reserves the right to exercise editorial discretion when it comes to the advertising it accepts.
“We hope that Google will reconsider its stance and place our ads,” Sharpless said. “But we are very pleased that Yahoo! has accepted them and that our message will get out despite the apparent efforts to block it.”