Scobleizer on how Yahoo could kill Google: let people access search variables. I’m in, let’s do it.
I’ve done a few dozen more Yahoo vs. Google comparisons. I’m convinced that Yahoo squandered a good chance to overtake Google. Here’s my view on how to overtake Google:
Give users access to the variables.
What do I mean? At O’Reilly’s ETCon two weeks ago I saw Google’s Nelson Minar, Google’s senior software engineer speak. He told us that Google tracks 100 variables that they can play with to move around results. It’s clear that Yahoo has something like the same kinds of variables. Yahoo, for instance, clearly ranks individual’s sites (er, weblogs) lower than Google does. What if the user had control of that? I want a search engine that lets me control the variables. I might never want to see any results with webloggers included. I might want to have results that have only webloggers included (yeah, today I could use Feedster for that). But, what about the other variables?