Product Hunt is a great platform for getting early adopters to sample your product, and it’s at least 20x more effective than getting a HackerNews or TechCrunch story today — and 200x more effective than getting on legacy sites like TechMeme.
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Getting the first 100, 500 or 1,000 people to engage your product is hard, so it’s certainly an awesome resource if you follow some simple best practices:
- Only launch when you have a clever product that can get to the top 10. If you don’t have a product that’s as good as the top 10 over the past week, it’s best to focus on refining your product — because you only get one shot to put your product up (or one shot for a major version).
- Like the iTunes store, your graphics matter, so make sure you have killer screenshots.
- You’re not supposed to ask for votes, but everyone does. So, instead of asking for votes, make a list of your top 50 or 100 customers, friends and investors and ask them at 7am and again at 10am to “check us out on Product Hunt.”
- Respond to every comment people make.
- Credit all the people who worked on your product.
Product Hunt can be a nice bump for a product, and it’s certainly more effective than TechCrunch or Mashable articles these days, but it won’t make a crappy product awesome — only you can do that.