Scale v4.0

Founders, friends & investors,

On November 14-15 we will invite 2,000 of you to join us for the 4th edition of our SCALE conference.

The SCALE conference has two tracks featuring 26 speakers each, and we focus on the two most important aspects of running a startup:

1. Growth
2. Raising Money

This year we are also introducing “Founder | Investor: Speed Dating,” which will be 12-minute sessions between the 100 startups we’ve determined are the “most likely to scale” in the next 18 months and the 50 investors we think are the most active and helpful in the industry (both VCs & angels). Founders & investors apply for speed dating here.

There are seven ways you can participate in the event:

1. FREE TICKETS FOR FOUNDERS: Founders can come for free by clicking to tweet this message (limited to the first 1,000 folks):

2. Buy a Summit ticket for $295, which includes lunch & downloadable copies of all the videos from the event for your team.

 3. Buy a VIP ticket for $995, which includes lunch, videos of all the talks, and a seat at the two intimate dinners.

4. If you build a tool or provide a service for startups and/or investors, you can present your tool for 10 minutes on stage in exchange for helping support the event as a partner. Email

5. You can nominate someone (including yourself) to be part of the SCALE 100 speed-dating program, which is limited to 100 founders. In order to be in the SCALE 100 you need to have a product in market that has traction but that has NOT raised Series A. The goal of speed dating is to introduce the “up and coming” startups that are getting ready for their series A in the next 3-18 months. If your startup is pre-traction, you should apply to present at the LAUNCH Festival (announcement coming October 1st). Nominate your start-up

 6. We have 10 (unpaid) speaking slots left for founders or investors. If you would like to talk at this event the best way is to pitch us on a talk with the format of “How I built COMPANY NAME from X to Z, and from A to F, doing these three things.” Every talk at SCALE is designed to be massively helpful in either growing your company or helping you raise capital.

7. We have eight paid speaking slots with demo tables for partners who are looking to demo their products or services to the audience. Email if interested.


All of our speakers must rehearse their talks at least one time with me and my team. We give candid feedback and rank the talks before you see them. We do not allow anyone on stage who doesn’t score an 8.5 of 10 on our internal scoring system. Additionally, we ask all of our attendees to rank each speaker and we send those rankings to the speakers, along with your comments. We invite the speakers who are in the top 1/3rd to speak again the next year.

All the best, @jason

PS – Featured talks are listed below. Four stars indicate that this was a top-rated speaker at one of our previous events.

****Scaling Z2: The Next Generation of Zenefits, David Sacks, Zenefits

How Casper Revolutionized Sleep & Became a $100m Company in Less than Two Years, Philip Krim, Casper

****The Super, Way Early Indicators For Hyper-Growth SaaS Companies, Jason Lemkin, SaaStr

How to Increase Conversion 30% & Retention 35% by Giving Away Your Product, Amanda Richardson, Hotel Tonight

****How to Make Your Product Viral in 5 Easy Ways, Josh Elman, Greylock

Locking Down Series A: How to Know When You Have Product-Market Fit, Satya Patel, Homebrew

Winning With Data: How to Create & Scale a Data-Driven Company, Tomasz Tunguz, Redpoint

****A Step-by-Step Practical Guide to Getting Your Series B, Jed Katz, Javelin Venture Partners

10 Lessons From Scaling Pinterest & The Hierarchy of Engagement, Sarah Tavel, Greylock

****Stay Scrappy: How to Double Your Runway by Leveraging Co-working Spaces & Shared Resources, Paul Judge, Tech Square Labs

Take the Red Pill: The Billion-Dollar Opportunities Now Emerging for Businesses that Combine Software with Real-World Operations, Glenn Kelman, Redfin

****Beyond Fundraising: Building Trust With Your Investors to Ensure Profitability, Clara Brenner, Urban Innovation Fund

****Launching a New Market: Hacks & Guerilla Tips to Gain Attention in a New Geography, Sonny Mayugba, Requested

****Think Outside the Digital Box: Promotions in the Physical Realm, Aaron Magness, Betabrand

Leveraging Data to Maximize New Client Acquisition, Retention & Monetization, Melody McCloskey, StyleSeat

Every VC Thinks They’re a BizDev Rock Star: How to Really Leverage Them & Their Network, John Heltzel, Los Altos Advisors

Want Real Disruption, Have a Real Mission: 10 Ways to Scale by Strengthening Your Purpose, James Siminoff, Ring

Out of Office, On the Clock: Scaling with Remote Talent, Brian Alvey, Clipisode

****Why Attribution Modeling is Critical to B2B Startups & How You Can Master it in Under 60 Days, Andy Artz, Social Capital

****Beyond Sand Hill Road: Finding Great Investors Outside of Silicon Valley, Jonathon Triest, Ludlow Ventures

****After the Chicken-and-Egg Problem: How to Scale a Marketplace, Abigail Keifer, RedClay

Moneyball: How to Optimize Paid Acquisition via Segmentation & Landing Pages, Edgar Blazona, BenchMade Modern

****Don’t Take NO for an Answer: Creating AMP (Angel Market Pressure), James Heller, Wrapify

****Why you should NEVER Scale With Negative Unit Economics & How You Can Turn it Around, Jason Demant, Bento

****You Make What You Measure: Why Good Metrics are Critical to Good Growth, Kyle Hill, HomeHero

How to Scale Your Startup By Selling to the Government, Stonly Baptiste, Urban Us

****Zero to 60: Lessons in Building an Org Chart from Scratch, Adam Nash, Wealthfront

How to Land Customers, Employees and Investors Through Social Impact, Shaun Abrahamson, Urban Us

The Power of NPS & Relentless “Delightification,” Jill Bourque, RushTix

****How to Get 100,000 Users for Your Bot in 100 Days, Adelyn Zhou, TopBots

Delivering Delight: Why Customer Satisfaction is Everything & How to Achieve It, David Hassell, 15Five

How to Hack Your Hiring Process: Recruiting Top Talent as a Startup with Limited Capital, Andrew Farah, Density

Top 10 Rules for Customer Success, Mei Siauw, LeadIQ

****The Power of Customer Engagement: Leveraging Feedback Loops to Unlock More Revenue from Clients, Craig Zingerline, Votion

Ed Catmull, President of Pixar & Disney Animation, & author of “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration”


Hi everyone, Producer Jacqui here. We were honored to have Ed Catmull in the studio with Jason last week for an epic conversation we had no choice but to split into two parts. 🙂 But you can watch them both here. Enjoy!

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Ed Catmull President of Pixar-Disney and author of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is one of the greatest startup founders in the history of Silicon Valley. Today he joins Jason on This Week in Startups to share his own personal story, perhaps the best that has come out of Pixar. We learn about Ed’s journey from his early days as a pioneer of computer animation, being hired by George Lucas to run the computer division at Lucasfilm, working with Steve Jobs to form Pixar (ultimately Pixar-Disney) and leading it to meteoric success. Ed takes us into his existential crisis after megahit Toy Story, behind the storytelling scenes of The Incredibles, Ratatouille, and Inside Out, and around the risks, triumphs and failures that led to his building a massively successful and creative culture.


Continue reading Ed Catmull, President of Pixar & Disney Animation, & author of “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration”

Do you live in the Bay Area?

tl;dr: We’re launching an awesome newsletter about the Bay Area today, called Inside SF. It’s also up on Product Hunt, and we’d love if you join the discussion over there.


We’ve been on a roll at Inside, launching and growing email newsletters. In the past 6 months we’ve gone from one newsletter with a total of 10,000 subscribers, to 6 newsletters with a total of 100,000 subscribers — and we’re just getting started.

These newsletters aren’t crafted by algorithms, and they go much deeper than just a curated list of links. We have a talented (and growing!) editorial team that dives deep into each vertical we tackle: scouring the top blogs and the obscure ones, participating in the online communities, learning which reporters are really nailing it, and digging in to deliver a polished, comprehensive roundup of everything you need to know.

Today we’re launching Inside SF, a newsletter all about the Bay Area. We’re covering everything from breaking news to politics and housing to fun stuff like events and new restaurants, five days per week.

If you live in the Bay Area, we’d really appreciate if you give it a try and let us know what you think. Also, it’s up on Product Hunt today, and we’d love if you join the discussion there.

Soon we’re going to be rolling out a platform that brings all of this work together more cohesively, but in the meantime, here are all the Inside newsletters you can subscribe to:

Inside SFInside Daily Brief — Inside VR & AR — Inside Security — Inside Electric Vehicles — Inside Drones — ReadThisThing

As always, leave a reply and let us know what you think. — @jason

PS: to celebrate the launch, we’re giving away a $150 gift card to Pizzeria Delfina. Enter to win here.

Evolving Twitter, A message from our CEO

Twitter is an exceptionally important platform, but it’s struggling massively in the past couple of years because it can’t figure out how to be an open, anonymous platform, while controlling harassment.

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It’s kind of embarrassing that Twitter can’t figure this out on their own, so I figured I would redesign the product and write the memo to the user base for their CEO Jack.

You’re welcome! @jason Calacanis

twitter verified [A troll-free twitter is coming. Image by @paljasma]

Evolving Twitter, A message from our CEO

By @Jack, January 1st, 2017

On behalf of the Twitter team I’d like to wish you a happy new year and thank you for not only using our service, but for passionately sharing with us how you would like to see it evolve with the hashtag #twitter2017.

Today we’re taking a major step in the evolution of Twitter by rolling out verified accounts to all of our users. Verification isn’t a perfect process, and it will take a year to give our most active users the blue check mark, but we think it will be worth it because people will have to “own their words.”

Continue reading Evolving Twitter, A message from our CEO

News Roundtable! Ari Levy, CNBC & Rolfe Winkler, WSJ: Walmart & Jet, Google & anti-trust, Uber & China, Elon & Energy, CEOs & bad behavior

Hi everyone, Producer Jacqui here. Ari Levy of CNBC and Rolfe Winkler of The Wall Street Journal joined @Jason for a must-see News Roundtable on This Week in Startups. An amazing discussion that kicked off with big deal of the week, Walmart snapping up for $3b, that crackled on to Google, the government, anti-trust, the entire U.S. debt problem, the Chinese Market, the very future of energy (featuring, naturally, Elon), and the latest in startup CEOs behaving badly. And more.

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And watch here! 🙂

Some key discussions

The big deal of week is being bought for $3B by Walmart. What’s behind the deal? has been around since 2000 and has never bridged the gap with Amazon, remaining the #2 player in e-commerce. Could & CEO Marc Lore be the answer?

Politics & Google

What’s the story of Google, the White House, and anti-trust? Google was investigated on anti-trust grounds by the FTC, but ultimately, the decision was made against pursuing any anti-trust case. The Obama administration has been pro-tech and pro-Google. And lobbying works — both parties have been fairly reluctant to launch any anti-trust campaign within technology in the US.

Debt in economy

Debt-to-GDP in the economy, even after some of the de-leveraging from 2009, is still at a level that is “mind-boggling.” The problem is in private debt (corporate, student loan, credit card, mortgage debt). Is this why millennials do not accumulate assets? Where do we go from here?

Bad behavior

Using the recent Hampton Creek controversy as a starting point, the panelists debate questionable CEO startup behavior of late. When Silicon Valley prioritizes growth over everything, yet any appearance of impropriety IS impropriety, where is that line … exactly?

Elon Musk & the future

How much do you want the future to arrive early? Elon would like the world to solve global warming and get off fossil fuels in his lifetime. But we have to decide as a society where to allocate funds. Is there a sustainable, bull market in electric- & self-driving cars? And when you factor in all of the capital and regulatory requirements required, do you bet on Tesla? (or Apple? Google?).

Splashy Cashy: Deep Stack M&A in Silicon Valley

[ Disclaimer: This piece is pure speculation on my part, with just a little input from folks who voted on and responded to this tweet storm. I obviously haven’t spoken to the founders of any of these companies, nor would they tell me if they were considering selling (obviously). ]

If you’ve ever played poker you know that a player’s ‘stack size’ — the value of the chips they have in front of them — can deeply impact their behavior in a hand.

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When playing poker at the $1-$2 game, where the bet sizes are very small, you’re going to play differently depending on if you have $5,000 or $50 in front of you.

Every hand matters when you’re short stacked, but very few hands are material when you’re deep stacked, as you have the luxury of playing a lot of hands or waiting on the sidelines.

Tech companies that are wildly deep-stacked right now:

1. Apple $200b+ in cash/equivalents, $593B valuation
2. Google $75b+ in cash/equivalents, $551B valuation
3. Amazon $16b+ in cash/equivalents, $366B valuation
4. Facebook $23b+ in cash/equivalents, $362B valuation
5. Microsoft $105b+ in cash/equivalents, $457B valuation
6. Cisco $60b+ in cash/equivalents, $157B valuation

Those six companies have $470b+ in cash/equivalents and $2.5t in market cap.

Zuckerberg has been the master of acquisitions in the past couple of years, having the audacity to pay $22b for WhatsApp and $2b for a *pre-customer* Oculus. Think about that for a moment. Zuck paid $2b for a company without a market, and that may take a decade to have 100m users — if that ever happens!

And look what just happened. Unilever, GM and Walmart just sat down at the big game and shot the locks off their wallets:

1. Unilever bought Dollar Shave Club for $1b
2. GM bought Cruise for a rumored $1b+
3. Walmart is buying for $3b
4. Verizon is buying Yahoo for $4.83b

… and let’s not forget that Bob Iger is absolutely the greatest acquirer in the business, with Disney buying Star Wars, Marvel & Pixar for a paltry $15.45b — combined! He also bought MAKER, which was probably worth the $500m for the education.

Continue reading Splashy Cashy: Deep Stack M&A in Silicon Valley

Inside Drones


Today we’re thrilled to be launching yet another awesome newsletter: Inside Drones.

If you think this is interesting, here are a couple of things you can do:

  1. Head over to Product Hunt and look for Inside Drones, and leave a comment (I’m doing a Q&A right now)   

  2. Subscribe:

  3. Forward to a friend who cares about drones.

  4. Click to tweet a subscribe button (can edit before sending)

Drones continue to shift industries from film and photography to farming and urban development. They are advancing in quality, speed, and price at staggering rates, and the innovation doesn’t appear to be slowing down.

We’re committing a substantial amount of our editorial efforts each week to understanding this industry and the communities that are growing around it, and to delivering all the news that technologists, investors, enthusiasts, and pilots are looking for.

We’ve been iterating on it in private beta with a group of 50 drone experts and founders in the space, and have dialed in an editorial angle/process that we think you’ll find compelling.

As always, leave a comment and let us know what you think. – @jason

Introducing Inside Security

inside security twitter card-01

Today we’re launching our latest newsletter. This one requires a paid subscription, but if you sign up now we’re offering the first year for free: Inside Security

The newsletter is curated and written by David Strom, a veteran reporter who has covered network security, cybersecurity, and infosec for decades. These issues have always been important, but as more and more of our lives and society’s infrastructure moves online, security is going to be increasingly important. We’ll keep you informed.

If you’re a CIO, CSO, or anyone who works professionally in security, then this is a no-brainer. But anyone who works in technology or just wants to know a bit more about the security of their devices could benefit greatly from this newsletter.

We’ve been iterating on it in private beta with a group of 50 security experts, and have dialed in an editorial angle/process that we think you’ll find compelling.

Four asks:

  1. Head over to Product Hunt and look for Inside Security, and leave a comment or show your support (I’m doing a Q&A right now)   
  2. Subscribe:
  3. Forward to a friend who works in/cares about infosec and cybersecurity.
  4. Click to tweet to give your friends a free year of Inside Security (can edit before sending)

As always, post a comment and let us know what you think. – @jason

My AngelList Syndicate just hit 1,000 investors!

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I’ve been writing about the revolution in angel syndicates and crowdfunding for years now, and moments ago my syndicate (currently on AngelList) just hit 1,000 members.

As I wrote recently, we are the most active syndicate in the history of syndicates, with over 50 deals and a lot more in the pipeline.

For now, I just wanted to say thank you to Naval and the AngelList team for giving us our start! If you’re interested in angel investing, and you’re an accredited investor, I highly recommend joining AngelList.

If you want to discuss angel investing (even if not accredited), go ahead and sign up for, which is just content at the moment — but who knows, that might change some day! 🙂

Introducing Inside VR & AR

Today we’re launching our latest newsletter: Inside VR & AR.

As you might have guessed, it’s just like the Launch Ticker (i.e. highly curated, in-depth, no bs) except it’s focused on news related to virtual/augmented reality.

If you’re an investor, work in media or in technology and want to know what’s happening with VR/AR, or you’re a VR/AR enthusiast – we think you’ll like this newsletter. We’ve been iterating on it in private beta with a group of 50 investors and founders who operate in the virtual and/or augmented reality space, and have dialed in an editorial angle/process that we think will resonate with you.

Four asks:

  1. Head over to Product Hunt and look for Inside VR/AR, and leave a comment or show your support (I’m doing a Q&A right now)   
  2. Subscribe:
  3. Forward to friends who are interested in VR/AR!
  4. Click to tweet a one-click subscribe card for Inside VR & AR (can edit before sending)

As always, post a comment and let us know what you think. – @jason

Some thoughts on gun violence from a gun owner

Originally published in the Inside Daily Brief

I’m a gun owner, which might (or might not) come as a surprise to some of you who’ve seen me talk about gun control on social media from time to time. Of course, I talk about personal freedom a whole lot too, which I think makes me a model of how most Americans feel about guns, which is pragmatic and depressed.

There is no question we have a gun violence problem in the United States, as this weekend’s tragically record-setting mass killing in Orlando demonstrates (not to mention the murder of YouTube personality Christina Grimmie less than 24 hours earlier.) There are clearly differences between all of these horrible shootings, but you wouldn’t know that from how each side of the argument uses them to push their extreme agendas of “no guns” or “no limits on guns.”

We’ll see what the investigation in Orlando turns up, but these stories tend to triangulate around mental illness, easy access to powerful weapons and “lone wolf” terrorism. This time, we’ve also got to contend with the loathsome hate crime aspect of the senseless murder of over 50 people.

Lone wolves feel distraught, that the system has screwed them over and that they have nothing to live for, and suddenly an opportunistic radical group — or the voices in their head — leverage that isolation to achieve even more sinister goals. They’re very hard to deal with and impossible to solve for completely.

Gun control feels like our most challenging issue as a country, as our founding charter was designed to be difficult to change. Attempts to abolish the Second Amendment, in some ways, feels to patriotic Americans as evidence for why the Amendment exists — as a bulwark against unchecked government power.

Of course, the Founding Fathers didn’t give us many details about how easy it should be to get firearms, if criminals should have them, what the waiting period should be, or if you should be able to buy, say, a grenade launcher! Thanks, guys!

Perhaps the stalemate we’re in is exactly what our forefathers intended, a rough and tumble battle that makes us fight for every inch of progress or maintaining the status quo. Or perhaps the Founding Fathers didn’t anticipate that technology would exist allowing one armed individual to savagely murder over 50 people in just minutes. (How could they, in a time when the average gun took a couple of minutes to reload and the accuracy wasn’t particularly precise?)

So, here we are, a polarized country dealing with extremist groups, deadly weaponry that’s absurdly easy to obtain, a mental-illness crisis and a (largely) link-baiting media corp that makes their bones by soaking up page views and ratings when people die in random attacks.

There’s a solution to this, but only if we can assure the gun-owning public (around 33% of US adults) that the Left isn’t driving toward a gun-free society, with incremental controls as a pathway to complete abolition of gun ownership.

The reasonable compromise seems like requiring insurance based on how deadly a weapon is, combined with background checks and licensing, just like how we deal with cars. Of course, this can never happen if the Left insists on “no guns!” and the Right insists on “no limits on guns!”

In my plan, a revolver might cost, say, $100 to insure every year — about 1/3rd of the cost of the gun. A more powerful handgun with a larger magazine might be $250, while assault style riffle would be $1,000 a year.

The time to get a licenses would increase as well. Just as a standard driver’s license might take a week or two of effort, but the license to drive a big-rig might take weeks or months of training. If you want to buy an assault riffle, be prepared for a certification course and insurance, which would provide ample time for law enforcement — and the insurance companies — to red flag bad actors.

Right now, the time, cost and paperwork between wanting to pull off a mass shooting and getting powerful weapons to enact those plans is minutes. In my model, it would take months — and it should take that long if we’re going to allow them.

Now, a gun-free society would just be wonderful, unless you’re some conspiracy theorist who believes that a random individual, once thought to be unelectable, figures out how to hack the political system and take office, and then dismantle our democracy, starting with journalists, while blaming the poorest and defenseless among us. In that case, well, you might really appreciate the spirit of the Second Amendment.

What a depressing mess.

What do you think, is there a solution? Could we ever get both sides to the middle? Are you in the middle or on the left or right — and why?

Originally published in the Inside Daily Brief – subscribe to get all the best news in your inbox.

The Stunning and Expected End of Gawker

Originally published in the Inside Daily Brief

Nick Denton’s incendiary publishing empire, Gawker Media, collapsed under the weight of his excessively cruel and cutting philosophy today, an outcome many predicted, but that Denton miraculously dodged for a decade, as subjects chose to thicken their skin rather than get into protracted and destructive litigation, until Peter Thiel anonymously bankrolled them.

Gawker’s demise is an Rorschach test for the intelligencer, with journalists, billionaires, publishers and pundits all being forced to decide which aspects of Denton’s business to focus on, reconciling the loathsome (or socially just) outing of gay men, the hilarious (or illegal) tweaking of powerful media manipulator Steve Jobs by buying a stolen iPhone and the invasion of privacy of celebrities by publishing their sex tapes.

That last one, which landed a $140m bomb on Gawker, is impossible for anyone to defend, as was the outing of closeted gay man (and a non “public figure”) being shaken down by an escort (a story Denton had taken down), except by the staunchest of free speech advocates, who fall back on the “I wouldn’t publish it, but have to defend ugly free speech to keep whistleblowers protected.”

This is the crux of the entire donnybrook: where is the line between your freedom of speech and my right to privacy. If we asked 1,000 journalist if they would publish a stolen sex tape I think we all know how they would answer that question. If you asked 1,000 civilians if stolen sex tapes should be published I think we would get a similar response.

In fact, Gawker has employed countless very talented writers, who have broken dozens of important stories, and I’m guessing most of them would never publish a sex tape.

However, just as Gawker judged their subjects on their worst moments, they to are being taken down by their worst, bone-headed decisions.

In fact, the entire downfall of Gawker revolves around the outing of a gay man by a gay journalist working for a gay publisher, at a moment in time when being gay was something that would, sadly, often result in you having dramatically less professional opportunity. A time when Tim Cook and Anderson Cooper were in the closet, and when society might not have accepted their ascension to becoming the top anchorman and CEO in the world.

Gawker’s downfall has as much (or more) to do with our society’s bigotry against gay men as it does free speech. If Peter felt safe enough to run a hedge fund as a gay man (not an easy thing to do if you want money from, say, Saudi Arabia, where being openly gay could result in imprisonment, flogging or death), or if Denton and some portion of his writers, didn’t have the goal of putting gay men for some combination of page views and, I assume, to social change, none of us would have been dragged into their all-consuming group Rorschach test.

People are not all good or all bad, and Denton and Thiel are both unique, driven individuals who I know fairly well (I’ve traded emails with both in the past month), and who I see as hurt individuals now in the final act of a brutal drama of Denton’s creation.

Nick would do things differently if he could turn back the clock, and before a jury nailed him for his mistakes, so this bankruptcy is his Penance.

Gawker was worth $300,000,000 before this and I heard Denton owned 75% of the company. My guess is the company will sell for $100M, pay off creditors for the majority of that money, leaving Denton with A whopping twenty million dollars — a fraction of the $225m he would have made.

Peter Thiel will have spent $10-20m supporting these lawsuits, and get paid back all of that from the Hulk Hogan settlement, an inconsequential amount of money for someone with billions.

The whole episode will have no impact on any other publisher you know and Peter will never launch another volley of anonymous lawsuit against a publisher again.

At the end of the day we can agree that:

  1. We all want a free, vibrant press.
  2. We don’t want billionaires suing publications into oblivion because they are personally wronged.
  3. We don’t want journalists publishing people’s sex tapes, libeling them or otherwise invading people’s privacy.
  4. We want all journalists to subscribe to basic ethical concepts(i.e. fact checking, getting comments from subjects before publishing, getting multiple sources before publishing).

There is no big lesson here for journalists or publishers outside of “don’t publish stolen sex tapes.” If you follow the basic rules of the road you will should be fine. This Whole mess is an isolated, bizarre battle of will at a moment in time that doesn’t indicate on a larger or sustained trend.

Everyone back to work.


Introducing Inside Tesla

Today we’re launching our second newsletter: Inside Tesla. As you might have guessed, it’s just like the Launch Ticker (i.e. highly curated, in-depth, no bullshit) except it’s focused on news related to Tesla Motors.

If you own a Tesla, covet a Tesla Model 3, own shares in $TSLA or are an Elon Musk fanboy, you’re going to love it. If you like burning fossil fuels, destroying the environment, risking the future of planet earth and you don’t want to live on Mars some day, just close this tab. 🙂

Four quick asks:

  1. Head over to Product Hunt and look for Inside Tesla and join the discussion
  2. Subscribe:
  3. Send this post to a friend who owns a Tesla!
  4. Click to tweet a one-click subscribe card for Inside Tesla (can edit before sending)

As always, post a comment and let us know what you think.

Starting today “civilians” can be angel investors — should they?

This month I finished investing my first angel fund, the LAUNCH Fund. It took 35 months to deploy the $10m fund in 85 startups. During that same period, my team and I have run the most active “angel syndicate” in history.

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So I’ve been a “professional angel” for about three years, with three years of “dabbling” in angel investing as a Sequoia Scout before that. It’s been extremely rewarding, personally giving back to fellow founders, and obviously hitting a home run every 50 investments has made it a financially sound decision (who knows, I might hit a home run every 20 investments — time will tell — Yum! Yum!).

Angel Syndicates Two Years In

For background, angel syndicates are a new phenomenon here in Silicon Valley, with SeedInvest, FundersClub and AngelList being the most notable platforms in the space.

A syndicate is a group of well-heeled investors (more on this later) acting as one corporate entity, commonly referred to as an SPV (special purpose vehicle), in order to invest their money into a startup. Typically, we’ll have 50 to 99 investors (the legal limit in an LLC structure) who have put in between $1,000 to $50,000 each.  

We did one of the first, back on March 11, 2014, for a company called, for which we raised $328k. They’ve done exceptionally well since then, and I’m optimistic we will return a multiple on our cash back to investors on this company, in which few people wanted to invest at the time (back then mindful meditation and paid Apps weren’t as proven; today the company is doing millions in revenue). is not a done deal, but I love that we did that deal when folks speculated we shouldn’t have.

That’s what I do for a living: really, really risky investments. That’s why I call our syndicate the “trench run syndicate,” after Luke Skywalker’s — spoiler alert — risky attack on the Death Star.

We are currently running our syndicate on AngelList ( and we’ve done 45 syndicates to date, for a total of $12.2m, with many of them being oversubscribed (as in, people who wanted to invest were not able to because we filled our “allocation” which is given to us by the founder of the company).

There are 954 members of my syndicate, representing $3.9m per deal. Since only 99 people can invest in each SPV, we typically invest $200-300k per deal.

Included in the 45 deals are folks like: ($328k), Brilliant ($258k & $207k), OneDrop ($408k & $489k), Butterfleye ($748k & $168k), Signpost ($499k), Wrapify ($309k & $134k) and Cafe X ($416k).

Continue reading Starting today “civilians” can be angel investors — should they?

Lions & Lambs in the “Post Unicorn” Era

S’all about that dollar and we nuh deal with cowards
Weak lambs get devoured by the lion
In the concrete jungle, the strong stand and rumble
The weak fold and crumble, it’s the land of trouble
— Lil’ Kim, Lighters Up

Exceptional post from exceptional investor and deceivingly brilliant strategist Bill Gurley this week (he speaks simply, but drops knowledge bombs consistently — my kinda VC).

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Bill outlines the dynamics of the unicorn era and the funding dynamics for the founders, employees, VC, angels, mutual funds and LPs invested in these high flyers — and in some cases — “die-ers.” Go read it and take some notes in case you are lucky enough to invest in, work for or create one of these high flyers.

In this post, I want to talk about the new rules for aspiring unicorns which I will call “lambs” in this piece because, sadly, many founders out there have been softened by market conditions and are going to be slaughtered and eaten. Apologies if you cry at trees being cut down, and don’t like the graphic nature of the metaphor, but startups before their A round — which is where I operate — are a high mortality business. Eight of 10 startups angels invest in, in my experience, are a donut (zero dollars returned).

The mortality rate shouldn’t actually be that high, but an environment as frothy and freewheeling as the one we have experienced these past three years has lead first-time founders to a level of entitlement that makes an episode of HBO’s GIRLS, filled with the worst decision making since an installment of Friday the 13th, seem decisively well thought out.

In selecting startups for the LAUNCH Incubator we look for lions, not lambs. We want predatory founders that want to eat what they kill, sharpen their claws and be feared by the rest of the jungle.

Continue reading Lions & Lambs in the “Post Unicorn” Era

Understanding & gaming the selection process at incubators (like Y Combinator, 500Startups and Techstars)

Having run the LAUNCH Festival for almost a decade, and the LAUNCH Incubator for just over a year now (with 27 of 29 startups graduating), I’ve learned a lot about how people are selected for events and incubators.

Not only did I write the book on this kind of thing, starting with my “Ready, Set, Pitch event!” in New York City in 1997, I’m literally writing a book about it right now (book announcement coming soon!).

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In this quick post I’m going to explain to you how the first round of sorting works for incubators like Y Combinator, Techstars and LAUNCH Incubator (which is almost identical for events like DEMO, TechCrunch Disrupt and LAUNCH Festival).

After you apply to an incubator you are put into one of three buckets:  NFW, HFS and MAYBE.

Depending on the dealflow of an event or incubator, there are different percentages in each group, but for argument’s sake here is the rough breakdown:

50%: “No f@#$ing way!” bucket
25%: “Holy f@#$ing s@#t!” bucket
25%: Maybe

Your goal is to be so awesome that one of the reviewers says “Holy f@#$ing s@#t this is cool!” In the past couple of years I’ve had this experience a number of times, including when I saw, CafeX, FitBit, Zembula and Yammer.

Continue reading Understanding & gaming the selection process at incubators (like Y Combinator, 500Startups and Techstars)

Ask Jason webinar this Friday 4/8: “How do I get into a great incubator?”

Launch -61

UPDATE: Today’s webinar is oversubscribed. Due to popular demand, Jason will host it again next week on Wednesday 4/13, at 1pm PT. Sign up here!

Hi everyone, Producer Jacqui here.

A question that Jason and our entire team hear repeatedly is:

“How do I get into a great incubator like 500 Startups, Y Combinator, Techstars, or the LAUNCH Incubator?”

Well, this Friday we’re hosting a special “Ask Jason” webinar for 50 founders in an exclusive session, so that Jason can answer this in detail!

The webinar is Friday 4/8 at 3:00PM PT. Care to join us? Reserve one of the 50 slots by filling out this form.

Hope to see you there!

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Understanding the magnitude of Tesla’s $11b+ triumph

Telsa now has 276,000+ preorders which, at an average order of $42,000, will result in $11b+ in revenue.

It’s clear that Tesla will hit 500,000 pre-orders this year.

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The original iPhone sold 5m+ units in its first year, which at $600 would be $3b+ in total sales. The iPad sold 19m+ in its first year, which at $700 would be $13b+ in total sales.

$11b+ in sales for a product that will be delivered no sooner than 21 months from now — a year into Donald or Hillary’s first term.

$11b+ in pre-sales for a product as oil has fallen from a high of $140/barrel ($5/gallon) to a low of $28/barrel ($1.60/gallon).

What can we take from this incomprehensible success?

  1. Tesla built up massive demand based on absurd NPS scores over the eight years since the Tesla Roadster hit the roads.
  2. Some percentage of consumers are enamored with the concept of emissions-free vehicles — even if they cost *more* than other cars.
  3. By extension, I think we can say that a significant number of consumers — enough to create the best selling pre-order product in the history of humanity — believe in global warming even though it will cost them personally more money.
  4. The long tech boom is very real, with the advantages of efficiency and innovation compounding at companies like Tesla, Amazon, Uber, Facebook, Google, Microsoft and Netflix, which are designed around leveraging technology.
  5. Many analysts have no idea what they are talking about.
  6. Betting against Elon Musk, which seemed to be very much in vogue two years ago, is a very, very bad idea.

We live in a time of amazing change in the world, and Tesla’s past week will go down in history as one of the most important triumphs in the history of business, and perhaps even the turning point at which humanity decided to act in concert to solve a problem that transcends governments and borders: global warming.

Congrats to Elon and the team.

Best, @jason

PS – I always follow Tesla closely, but this time around I was able get the highlights from the Inside Daily Brief without needing to sift through all the noise. Check it out and let me know what you think!

PPS – At the 2016 LAUNCH Festival I hosted a VC panel with Hunter Walk, Aileen Lee, and Jed Katz. A great discussion you can watch here.

Tesla Model 3 Giveaway / Sweepstakes / Contest

As many of you know, I’m a huge fan of Tesla Motors. I own the 16th Tesla Roadster and the Signature 0000001 of the Model S. Found it very touching that Elon took the time to thank the owners of Roadsters, Model S, and Model X for, essentially, underwriting the innovation and platform that has enabled the $35,000 Model 3.

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While I’m sure early adopters helped, the truth is, the person who saved Tesla and is responsible for this moment is Elon himself. He plowed his entire net worth and life into the company, year after year, and it almost broke him a couple of times. I’ve never seen anyone accomplish so much at such slim odds.

Over 200,000 folks have pre-ordered the Model 3 in the past 48 hours, making it what must be, on a dollar basis (200k X $40k average price = $8b), the largest pre-order for a product in history — basically it’s over double all Kickstarters put together.

Stunning, especially considering most folks thought this company would fail.

I want to give away a Model 3 in a contest for subscribers of’s daily email, and I need some legal and technical advice. Here’s what I’m thinking:

  1. To enter the contest, someone signs up for and remains an active subscriber (i.e., they open it and/or click on a link every week or so).
  2. When we hit 1m subs we give away the car to someone on the active subscriber list (i.e., someone who has validated their email, has opened or clicked on a link in the newsletter in the past two weeks, etc.).
  3. Avoid gaming where someone signs up with 100,000 burner emails (I think a Captcha, email validation and/or Facebook login would avoid this nicely).

Thoughts on how to execute this?

If we get to 1m subs, and half or 1/3rd stick around because they love the Inside daily email, the $35,000 Model 3 cost would put the email acquisition cost around a dime or two (which would work for us).

Note: I can’t promise we’re going to get this done, but if we do figure out how to do it we’ll figure out a way to give our first 50,000 subscribers double the entries — so go ahead and give a shot, it’s an awesome product that will save you hours a day and make you more informed.

best @jason

Join the greatest incubator ever created

We just graduated two sessions of the LAUNCH Incubator in March (two cohorts of seven), and they were our strongest class to date!

During the incubator, these 14 startups met with over 30 investors and have raised millions of dollars already — it’s been fantastic to watch.

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We are going to do another seven startups in the LAUNCH Incubator Spring class, which starts on April 20th (we’re 420 friendly, if you have a cannabis startup and are wondering), and ends on July 14th at our annual Bastille Day party — which is taking place on the last day of our new Angel Summit, a two-day retreat for the 50 greatest angel investors on the planet.

Startups we’re looking for have three things in common:

  1. Founders who are hardworking and driven.
  2. Products that are finished — or near completion — and that have been executed at a very high level (more on this below).
  3. Products that operate in very large markets, that could result in a billion-dollar outcome.

If you’ve got an amazing idea or business plan, but you haven’t built your MVP, you aren’t ready for our Incubator yet, and you should finish your world-changing product, while coming to LAUNCH Festival and SCALE as our guest, and watching This Week in Startups (taking copious notes).

If you have finished your product, have an MVP, and have traction (or even if you’ve started to scale), you should join the Incubator. We had over 1,000 people apply for the last class, and accepted two sets of seven. This time around, we plan on doing seven startups and we’ve already selected three.

Four slots are open.

Continue reading Join the greatest incubator ever created