As many of you know, I’m a huge fan of Tesla Motors. I own the 16th Tesla Roadster and the Signature 0000001 of the Model S. Found it very touching that Elon took the time to thank the owners of Roadsters, Model S, and Model X for, essentially, underwriting the innovation and platform that has enabled the $35,000 Model 3.
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While I’m sure early adopters helped, the truth is, the person who saved Tesla and is responsible for this moment is Elon himself. He plowed his entire net worth and life into the company, year after year, and it almost broke him a couple of times. I’ve never seen anyone accomplish so much at such slim odds.
Over 200,000 folks have pre-ordered the Model 3 in the past 48 hours, making it what must be, on a dollar basis (200k X $40k average price = $8b), the largest pre-order for a product in history — basically it’s over double all Kickstarters put together.
Stunning, especially considering most folks thought this company would fail.
I want to give away a Model 3 in a contest for subscribers of Inside.com’s daily email, and I need some legal and technical advice. Here’s what I’m thinking:
- To enter the contest, someone signs up for Inside.com and remains an active subscriber (i.e., they open it and/or click on a link every week or so).
- When we hit 1m subs we give away the car to someone on the active subscriber list (i.e., someone who has validated their email, has opened or clicked on a link in the newsletter in the past two weeks, etc.).
- Avoid gaming where someone signs up with 100,000 burner emails (I think a Captcha, email validation and/or Facebook login would avoid this nicely).
Thoughts on how to execute this?
If we get to 1m subs, and half or 1/3rd stick around because they love the Inside daily email, the $35,000 Model 3 cost would put the email acquisition cost around a dime or two (which would work for us).
Note: I can’t promise we’re going to get this done, but if we do figure out how to do it we’ll figure out a way to give our first 50,000 subscribers double the entries — so go ahead and give Inside.com a shot, it’s an awesome product that will save you hours a day and make you more informed.