Education Startup Seeks Managing/Executive Editor
Hey, I'm the founder and CEO of a startup named Mahalo. My name is Jason Calacanis.
I've built some solid brand in the past, like Engadget, Silicon Alley Reporter, TechCrunch50, LAUNCH, Cinematical, Open Angel Forum and TVSquad. You might have heard of one or two of them. Or not. They're kind of niche products.
Anyway, we're a venture-backed startup with really cool offices in Culver City. Our mission is to help people "learn anything," and we do that by providing courses primarily in the form of apps on iPad, iPhone and Android devices.
Additionally we publish our content on YouTube, the web and Apple's iBook platform.
Here's our “Learn Guitar” iBook, which has been getting amazing reviews:
It's also available as an app for iPhone, iPad and Android:
And you can see this course on the web:
Finally, here's a video on YouTube where our guitar instructor, Jen Trani, teaches you how to play an A minor chord:
Yes, the same course available in five different place. Someday we'll probably have these courses on Samsung, Apple and Sony TVs. Right about now you're probably saying, "Wow, this is a really neat idea: Mahalo makes awesome courses available everywhere, and they only charge a couple of bucks for the app while providing it free with advertising. Genius!"
Yes, it's a good idea, and it's working. But we're just getting started.
In the past six months alone we've had 950,000+ downloads of our apps and 200M views on YouTube. In fact, we've probably broken 1M app downloads while you were reading this.
The big opportunities right now are mobile, social, education and video. We're three of those four, and we're going to try to figure out the "social" part of education next year.
Our courses have grown from "7s and 8s" on my internal scoring system to "9s and 10s." This awesome leap has occurred thanks to a really hard-working team that regularly puts in 50- and 60-hour weeks.
We have an awesome team right now. Just smart, creative and fun people who really bring it every day. We have no bozos at the company. Zero.
We've become absurdly obsessed with quality, and in the last month, Apple has featured our products three times—without us asking. They just did it. We think that means we're ready to scale our business and make many, many more courses.
Right now I'm the CEO of the company, and I'm running all of the product department (both features of apps and the content within them). I could really use the help of a managing/executive editor type (to use a magazine term). This will allow me to focus more on CEO-type activities.
So, I'm looking for a hard-working, passionate individual who can manage and improve the following functions:
a) managing a team of 15 internal writers, producers, video editors and group leaders, as well as 25 freelancers.
b) managing the production process from start to finish. This means idea generation, casting, pre-production, shooting, post-production and product release.
c) researching what courses we should produce next.
d) maintaining our "8 or better" rule, and over the coming months, helping to develop a "9 or better" benchmark.
e) hiring awesome video editors, writers and producers—most of which will have under five years of experience and need to be developed.
From my perspective, getting featured in the App Store and having almost a million downloads in four months means we're doing something right. We're ready for your talents!
I recently wrote an article on the subject of excellence, and I think it would be a good idea to read it if you're thinking of working with me: http://www.launch.co/blog/the-age-of-excellence.html
Since what we're doing is a new product (interactive video books) for a new medium (tablets and smartphones), there is little chance you'll have five years experience making "interactive vooks." Well, maybe if you worked for Voyager back in the 1990s, but I think there are about 12 people who worked there and most are retired. Who knows, maybe you worked on the Blender or LAUNCH interactive CD-ROMs.
The proverbial "ideal candidate" for this job is someone who has managed a team of 15 creatives producing dozens of products a year. Those products might have been magazines, books or DVDs.
You should have a superhuman ability to tell the difference between a good and great product.
You should be able to communicate exactly what would make a product that's an eight, nine or 10—and lead a team to execute your advice.
You should know what makes one photo brilliant and another. Why one illustration is instructive and another is banal. Why one blurb is clever and another is trying too hard. Why one video is brilliantly entertaining and another is cheesy.
Bottom line: you should want to do great work with a great team—no matter the cost.
If you want to change the world, innovate, make a dent in the universe, get rich and build a huge company, email me. Worst case scenario we die trying!
Send a cover letter, resume and what you think of the Apps listed above. Thoughts on where education, mobile and content are going are awesome as well.