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	<title>Comments on: Apple&#039;s Master Plan (and why even fanboys should be scared)</title>
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		<title>By: Das iWort zum Sonntag &#124; Zeugs &#38; Gedöns: Lektüre-Empfehlung</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3935</link>
		<dc:creator>Das iWort zum Sonntag &#124; Zeugs &#38; Gedöns: Lektüre-Empfehlung</dc:creator>
		<pubDate>Sun, 31 Jan 2010 11:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3935</guid>
		<description>[...] Apple’s Master Plan (and why even fanboys should be scared) [...]</description>
		<content:encoded><![CDATA[<p>[...] Apple’s Master Plan (and why even fanboys should be scared) [...]</p>
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		<title>By: GNC-2009-08-11 #501 Sick Host but show must go on! &#124; Everything about everything</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3931</link>
		<dc:creator>GNC-2009-08-11 #501 Sick Host but show must go on! &#124; Everything about everything</dc:creator>
		<pubDate>Thu, 20 Aug 2009 06:47:56 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3931</guid>
		<description>[...] abandon you! Shorty URL&#8217;s and the risk with them! Caffination Podcast host this weeks TPNW! Apple needs to clean up there act now! Blubrry was a Proud Sponsor of Podcamp [...]</description>
		<content:encoded><![CDATA[<p>[...] abandon you! Shorty URL&#8217;s and the risk with them! Caffination Podcast host this weeks TPNW! Apple needs to clean up there act now! Blubrry was a Proud Sponsor of Podcamp [...]</p>
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		<title>By: Mac News Weekly &#187; Blog Archive &#187; Mac News Weekly &#8211; #84</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3930</link>
		<dc:creator>Mac News Weekly &#187; Blog Archive &#187; Mac News Weekly &#8211; #84</dc:creator>
		<pubDate>Mon, 17 Aug 2009 22:45:02 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3930</guid>
		<description>[...] Jason Calacanis, the CEO of Mahalo, wrote an op-ed newsletter on how Apple is loosing its&#8217; charm. You can find the web-version of his news letter here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Jason Calacanis, the CEO of Mahalo, wrote an op-ed newsletter on how Apple is loosing its&#8217; charm. You can find the web-version of his news letter here. [...]</p>
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		<title>By: K159</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3929</link>
		<dc:creator>K159</dc:creator>
		<pubDate>Thu, 13 Aug 2009 07:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3929</guid>
		<description>Today Flash is application development platform (byte code interpreter for ActionScript byte code + class libary) similar to Java/JavaFX and .Net/Silverlight.

Supporting Flash (and Java and .Net) on the iPhone would open a possibility for user to circumvent the AppStore and use every application they want without any vetoing by Apple (and without paying anything to Apple)

The next version of Quicktime will support playback of Flash videos (FLV files).

I don’t think that Apple should open up iTunes for 3rd party player but rather open their iPods so that they can be used with (most of the time better) 3rd party software. This would allow me to get rid of the crappy iTunes application. Good.

And then there is this general misconception that Apple is creating general purpose computers and phones. Wrong. Their products are more similar to the Xbox, PlayStation, Wii, etc. – i.e. they are actually building game consoles for people with wide pockets in their midlife crisis. That’s why the</description>
		<content:encoded><![CDATA[<p>Today Flash is application development platform (byte code interpreter for ActionScript byte code + class libary) similar to Java/JavaFX and .Net/Silverlight.</p>
<p>Supporting Flash (and Java and .Net) on the iPhone would open a possibility for user to circumvent the AppStore and use every application they want without any vetoing by Apple (and without paying anything to Apple)</p>
<p>The next version of Quicktime will support playback of Flash videos (FLV files).</p>
<p>I don’t think that Apple should open up iTunes for 3rd party player but rather open their iPods so that they can be used with (most of the time better) 3rd party software. This would allow me to get rid of the crappy iTunes application. Good.</p>
<p>And then there is this general misconception that Apple is creating general purpose computers and phones. Wrong. Their products are more similar to the Xbox, PlayStation, Wii, etc. – i.e. they are actually building game consoles for people with wide pockets in their midlife crisis. That’s why the</p>
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		<title>By: Josh Heyse &#187; Blog Archive &#187; The Applications of our Lives</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3928</link>
		<dc:creator>Josh Heyse &#187; Blog Archive &#187; The Applications of our Lives</dc:creator>
		<pubDate>Wed, 12 Aug 2009 18:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3928</guid>
		<description>[...] even if you had to emulate the iPhone on Mac OS, you’d still be headed in the right direction. Jason Calicanis pointed out in a recent email that the “Apple Tablet”&#160; may be the intermediary [...]</description>
		<content:encoded><![CDATA[<p>[...] even if you had to emulate the iPhone on Mac OS, you’d still be headed in the right direction. Jason Calicanis pointed out in a recent email that the “Apple Tablet”&#160; may be the intermediary [...]</p>
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		<title>By: John Dowdell</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3927</link>
		<dc:creator>John Dowdell</dc:creator>
		<pubDate>Tue, 11 Aug 2009 20:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3927</guid>
		<description>&lt;em&gt;&quot;When will the Flash issue on Blackberry and iPhone be solved anyway? Does anyone have inside information on this that I can share with the list?&quot;&lt;/em&gt;

I don&#039;t have inside info, only public info.

Adobe&#039;s goal is to make it easier to publish rich media anywhere, on any device. Last year Adobe re-org&#039;d to develop a common Flash Player across laptop, mobile, and wall display... we should see the first models towards the end of this year, with volume starting in 2010. Here&#039;s the starting-point:
http://www.openscreenproject.org/

For specific brands (such as iPhone or Blackberry) it&#039;s harder for me to say, because product announcements belong to the manufacturers themselves rather than to the makers of common enabling technology. Adobe has publicly confirmed that we&#039;re doing the engineering work on iPhone, although there&#039;s no info yet as to whether a browser plugin will be permitted by the manufacturer. Blackberry is a little less clear, in part because of the Java reliance:
http://apcmag.com/adobe_explains_why_theres_no_flash_on_iphone_or_blackberry.htm

Summary: No news on those specific two devices, sorry, but Adobe&#039;s goal is to get Flash working on them all.

tx, jd/adobe</description>
		<content:encoded><![CDATA[<p><em>&#8220;When will the Flash issue on Blackberry and iPhone be solved anyway? Does anyone have inside information on this that I can share with the list?&#8221;</em></p>
<p>I don&#8217;t have inside info, only public info.</p>
<p>Adobe&#8217;s goal is to make it easier to publish rich media anywhere, on any device. Last year Adobe re-org&#8217;d to develop a common Flash Player across laptop, mobile, and wall display&#8230; we should see the first models towards the end of this year, with volume starting in 2010. Here&#8217;s the starting-point:<br />
<a href="http://www.openscreenproject.org/" rel="nofollow">http://www.openscreenproject.org/</a></p>
<p>For specific brands (such as iPhone or Blackberry) it&#8217;s harder for me to say, because product announcements belong to the manufacturers themselves rather than to the makers of common enabling technology. Adobe has publicly confirmed that we&#8217;re doing the engineering work on iPhone, although there&#8217;s no info yet as to whether a browser plugin will be permitted by the manufacturer. Blackberry is a little less clear, in part because of the Java reliance:<br />
<a href="http://apcmag.com/adobe_explains_why_theres_no_flash_on_iphone_or_blackberry.htm" rel="nofollow">http://apcmag.com/adobe_explains_why_theres_no_flash_on_iphone_or_blackberry.htm</a></p>
<p>Summary: No news on those specific two devices, sorry, but Adobe&#8217;s goal is to get Flash working on them all.</p>
<p>tx, jd/adobe</p>
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		<title>By: Jason Calacanis Makes some very good points about Apple&#8217;s trajectory at chromewalker</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3926</link>
		<dc:creator>Jason Calacanis Makes some very good points about Apple&#8217;s trajectory at chromewalker</dc:creator>
		<pubDate>Tue, 11 Aug 2009 06:09:40 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3926</guid>
		<description>[...] http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/" rel="nofollow">http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/</a> [...]</p>
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		<title>By: Lee Dale</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3925</link>
		<dc:creator>Lee Dale</dc:creator>
		<pubDate>Tue, 11 Aug 2009 02:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3925</guid>
		<description>&quot;What we&#039;re seeing right now is the fight for the next desktop: the
mobile desktop. If Apple wins the fight for the mobile desktop--and
they are off to a great start--it will set the industry back decades.
We&#039;ve fought and fought as an industry to make open platforms
connected to an open network.&quot;

Assuming mobile means apps, you&#039;re spot on, but the question here is how long will apps trump Web? Apple is doing a commendable job with Safari to cultivate Web standards and, unless they kill this initiative or prevent Web access through the browser (and there is absolutely no way they&#039;d get away with that, not for a minute), the ability to get open standards based apps on iPhone is not at all hindered (not having Flash is a boon to this movement, as it promotes innovation the likes of which you allude to when discussing HTML5).

In the end, if Apple continues to impose limitations on the App store, I believe they&#039;re going to lose the app market to the browser. And why would they let this happen when they can&#039;t monetize the browser in the same way they can monetize the App store? (Again, other than limiting browser access, which would cause an uproar and fallout the likes of which we can&#039;t begin to comprehend.)

I expect that the App store policies will shift dramatically towards open once AT&amp;T exclusivity is up, as they&#039;ll be able to leverage their sales track record and consequent interest from other carriers into continued (though limited) profit sharing, bolstered by increased App store sales. If they don&#039;t go this route, and choose instead to continue to limit app access, they&#039;re going to have serious issues ahead with consumers and, more importantly, with developers. There&#039;s too much competition in the mobile space, as quiet as it&#039;s been, for them to alienate developers and piss off consumers.</description>
		<content:encoded><![CDATA[<p>&#8220;What we&#8217;re seeing right now is the fight for the next desktop: the<br />
mobile desktop. If Apple wins the fight for the mobile desktop&#8211;and<br />
they are off to a great start&#8211;it will set the industry back decades.<br />
We&#8217;ve fought and fought as an industry to make open platforms<br />
connected to an open network.&#8221;</p>
<p>Assuming mobile means apps, you&#8217;re spot on, but the question here is how long will apps trump Web? Apple is doing a commendable job with Safari to cultivate Web standards and, unless they kill this initiative or prevent Web access through the browser (and there is absolutely no way they&#8217;d get away with that, not for a minute), the ability to get open standards based apps on iPhone is not at all hindered (not having Flash is a boon to this movement, as it promotes innovation the likes of which you allude to when discussing HTML5).</p>
<p>In the end, if Apple continues to impose limitations on the App store, I believe they&#8217;re going to lose the app market to the browser. And why would they let this happen when they can&#8217;t monetize the browser in the same way they can monetize the App store? (Again, other than limiting browser access, which would cause an uproar and fallout the likes of which we can&#8217;t begin to comprehend.)</p>
<p>I expect that the App store policies will shift dramatically towards open once AT&amp;T exclusivity is up, as they&#8217;ll be able to leverage their sales track record and consequent interest from other carriers into continued (though limited) profit sharing, bolstered by increased App store sales. If they don&#8217;t go this route, and choose instead to continue to limit app access, they&#8217;re going to have serious issues ahead with consumers and, more importantly, with developers. There&#8217;s too much competition in the mobile space, as quiet as it&#8217;s been, for them to alienate developers and piss off consumers.</p>
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		<title>By: Steve</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3924</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Tue, 11 Aug 2009 02:18:25 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3924</guid>
		<description>Jason, I agree that Apple has gone nuts; and being in bed with AT and T could only be worse if it were Canada and Bell...Rogers being only slightly better.  Goog shows the way with open standards and they wwill win the day...won&#039;t they....

Great listening to you and Leo on TWIT!</description>
		<content:encoded><![CDATA[<p>Jason, I agree that Apple has gone nuts; and being in bed with AT and T could only be worse if it were Canada and Bell&#8230;Rogers being only slightly better.  Goog shows the way with open standards and they wwill win the day&#8230;won&#8217;t they&#8230;.</p>
<p>Great listening to you and Leo on TWIT!</p>
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		<title>By: davidkohlmeyer</title>
		<link>http://calacanis.com/2009/08/11/apples-master-plan-and-why-even-fanboys-should-be-scared/#comment-3923</link>
		<dc:creator>davidkohlmeyer</dc:creator>
		<pubDate>Tue, 11 Aug 2009 02:00:02 +0000</pubDate>
		<guid isPermaLink="false">http://calacanis.com/?p=4515#comment-3923</guid>
		<description>You pose a lot of questions, but where are the answers? What is a good business model for a company that allows complete interaction? Are you just going to allow anybody to make games for the Wii? Would you charge a royalty then? Many technologies such as the PS3 &amp; xbox rely on the profits made from game and accessory sales so that they can sell the hardware at such a low rate. Kindle generates money from book sales, cell phones generate money from cell plan sales, etc. So how are you going to convince people to purchase a more expensive product in order to compete with the profits of those who sell a closed product? Ie: network vs unlocked cell phones Do you sell api licenses to small graphic card manufactures for less (like a handicap in golf) than nvidia in order to generate competition? How could you do so without throwing the free market of supply/demand off balance? Secondly, how do you convince manufactures to stay in an open format when businesses such as Apple are showing such great innovation and success in a closed format? And finally, how can we convince consumers to stay strong in their ideologies instead of caving in just to do the popular thing and purchase the next great product such as everyone does every time a new ipod/phone comes out. Great post btw!</description>
		<content:encoded><![CDATA[<p>You pose a lot of questions, but where are the answers? What is a good business model for a company that allows complete interaction? Are you just going to allow anybody to make games for the Wii? Would you charge a royalty then? Many technologies such as the PS3 &amp; xbox rely on the profits made from game and accessory sales so that they can sell the hardware at such a low rate. Kindle generates money from book sales, cell phones generate money from cell plan sales, etc. So how are you going to convince people to purchase a more expensive product in order to compete with the profits of those who sell a closed product? Ie: network vs unlocked cell phones Do you sell api licenses to small graphic card manufactures for less (like a handicap in golf) than nvidia in order to generate competition? How could you do so without throwing the free market of supply/demand off balance? Secondly, how do you convince manufactures to stay in an open format when businesses such as Apple are showing such great innovation and success in a closed format? And finally, how can we convince consumers to stay strong in their ideologies instead of caving in just to do the popular thing and purchase the next great product such as everyone does every time a new ipod/phone comes out. Great post btw!</p>
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