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Six emails begging me to come back to Equinox

1/31/2009

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This is the 5th or 6th email begging me to rejoin the gym I was a member of from two years ago. The same gym that bait and switched me saying I could cancel at any time and then said it was a 2-3 year contract.

I guess the 150 a month type gyms are now on the floor and reduced to begging for members as opposed to threatening them.

From: Darrin Wilkinson
Date: Sat, 31 Jan 2009 14:18:40 -0500 (EST)
To: Jason Calacanis<jason@calacanis.com>
Subject: Your former member offer expires today
Dear Jason,

Today is the last day to rejoin Equinox through our very special former member offer! There’s still time for a new you in this new year – come back to Equinox now to enjoy $0 initiation and four free Personal Training sessions.

Make 2009 your year! Call or come in now.

See you in the club!

In Good Health,

Darrin Wilkinson
General Manager
Equinox Santa Monica

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Video Games, Open Angel Forum, and LAUNCH Conference & Newsletter

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