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Bad email unsubcribe system at Zagat

1/25/2008

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I have to say I’m frustrated with the unsubscribe policies of many email marketers. It’s 2008 and still folks are playing tricks on users. In this Zagat email below they put the unsubscribe text in light grey on white (duh!??!), and they make you login to your account to unsubscribe. Of course, there is no link to the login page.

They could easily have a one-click unsubscribe URL…. instead I have to take five steps to get this done. Now I feel like I’m being played with by one of my favorite brands. Not good.

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Video Games, Open Angel Forum, and LAUNCH Conference & Newsletter

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