Free Apple Air laptops contest

I’ve ordered two Apple MacBook Air laptops to give away at Mahalo in some type of a contest. Looking for ideas of how to give away the laptops that generate MORE value for Mahalo then the actual ~$2,000 in cost associate with the laptop.
Some of the (obvious) key metrics we follow at Mahalo are:
1. Number of search pages created
2. Number of people signing up for Mahalo (i.e. registered users)
3. Number of user links submitted and added to Mahalo
4. Number of links *accepted* to Mahalo pages
5. Pageviews
6. Unique visitors
7. How To articles created
Does anyone have any ideas!??!

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Shawn Dawes
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nicyap
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http://nichm.com/?p=259 Nicholas Montgomery » Blastr EPISODE 23 – PodCamp Toronto
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shane carey
