Free Apple Air laptops contest

I’ve ordered two Apple MacBook Air laptops to give away at Mahalo in some type of a contest. Looking for ideas of how to give away the laptops that generate MORE value for Mahalo then the actual ~$2,000 in cost associate with the laptop.
Some of the (obvious) key metrics we follow at Mahalo are:
1. Number of search pages created
2. Number of people signing up for Mahalo (i.e. registered users)
3. Number of user links submitted and added to Mahalo
4. Number of links *accepted* to Mahalo pages
5. Pageviews
6. Unique visitors
7. How To articles created
Does anyone have any ideas!??!

4 Comments »
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use the “pay it forward” method:
Maybe you can reply to those of us who leave comments via email provided and respond by asking us to contact 3 other people to be directed to your website. Of course,there has to be an incentive. Could you possibly offer something small such as a free song download, or provide a contest of who has the best user pic–just a little incentive that would make them want to subscribe.
Comment by Shawn Dawes — September 11, 2008 @ 4:08 pm
i want it
Comment by nicyap — February 22, 2009 @ 1:35 pm
[...] by 2011? Net stats place Mac user share at 7.3% in December Taken in Google’s Amsterdam office. Free MacBook Air laptops contest Winners of the 2007 [...]
Pingback by Nicholas Montgomery » Blastr EPISODE 23 – PodCamp Toronto — August 21, 2009 @ 12:21 am
i reallly need one of these for my art class.!
Comment by shane carey — December 21, 2009 @ 12:04 am