How Mahalo picks links to add–and ban–from the search index.

The Guides @ Mahalo have done a blog post on how they select which user-submitted sites to add and ban from the system. This is an imperfect process obviously, but it goes something like this:

  1. Is the link amazing? If yes, add it to the search result.
  2. Is the horrible or spam? If yes, delete it from the user-recommend list and consider banning it.
  3. Neither #1 or #2? Leave it in the user-recommend list and continue to collect feedback on it.

In this blog post they look at suggestions we received for iPhone (http://www.mahalo.com/iphone).

We got a bunch of these spammers/SEOs sending in these scam free iPhone pages (see below), and we of course banned them.

The best part of the process is we are 100% transparent about it and are willing to discuss it. If the person with the site below is not a spammer they can make their case for it on the iPhone message board.

Is the process perfect? Nope.

Is the process better than SEOs gaming the system? Of course.

The image



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Toro, a bulldog

Hello. My name is Jason.
I'm the CEO of Mahalo.com, a human powered search engine. I was previously the co-founder of Weblogs, Inc. with Brian Alvey, and the GM of Netscape.

I'm currently on the board of social shopping site ThisNext. You might remember me from my days as editor and CEO of the Silicon Alley Reporter magazine.

Mike Arrington and I partnered on the TechCrunch40 event in September. We're going to do it again next year.

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