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	<title>Comments on: Google checkmates PayPerPost</title>
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		<title>By: This is Not a Sponsored Post: What You Need to Know About Sponsored Conversations &#38; the FTC &#124; PR2.0</title>
		<link>http://calacanis.com/2007/04/15/google-checkmates-payperpost/#comment-817</link>
		<dc:creator>This is Not a Sponsored Post: What You Need to Know About Sponsored Conversations &#38; the FTC &#124; PR2.0</dc:creator>
		<pubDate>Thu, 11 Jun 2009 21:17:16 +0000</pubDate>
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		<description>[...] sponsoring brand over time – 1) disclosures read like warning signs; 2) There are reports that claim Google is downgrading the PageRank of select blogs or sites that actively publish paid content and [...]</description>
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