Google checkmates PayPerPost

Google is taking a stand against covert marketing like PayPerPost.

SEO folks are going wild–as expected. 90% of SEO (yes, I made that % up) is going to end soon as a practice because Google/Yahoo/MSN and the other search engines are going to need to eliminate it in order to maintain the integrity of their indexes. This is just the first step.

http://www.mattcutts.com/blog/how-to-report-paid-links/

http://www.techmeme.com/070414/p37#a070414p37