A catch phrase will go here soon.

Some "SEO is bulls#$t" fallout… (I'll keep updating this post)

2/8/2007

1. The very smart Danny Sullivan takes me apart and makes a great point that the blogosphere leaders think SEO = comment spam (because comment spam folks are looking for SEO):

  • I know a lot of thought-leaders in the blogosphere see SEO as tainted. I’ve written about this before. It formed the title for my Worthless Shady Criminals: A Defense Of SEO article back in 2005, when we last had an SEO reputation crisis as we do every two years (and somehow, it keeps rolling along).

My response to Danny is that I’m sure 90% of the good 10% of SEO folks are the folks who show up at his excellent conference. The 90% I’m talking about are the ones who operate on the fringe. Also, we’re basically getting to the point in the discussion where it’s obvious that we are talking about two different things when we say SEO. People on my side of the argument hear SEO and they think “scam” and “losers,” and Danny–who knows a lot more about SEO than I–thinks “which SEO firms are you talking about, whitehat or blackhat?”

So, it’s time to make two buckets: good and evil.. and the evil folks and techniques need to be put in the sunlight, exposed, and then killed.

2. The very odd dude from the video I posted is named Gary Ruplinger and he has a lot of infomercial type videos on the Interwebs. In the comments someone tries to get this guy on the phone.

3. Paul Fisher:

  • There is still value to be gained in actively acquiring links to a website, but this should be done with a view to providing high quality traffic and not for SEO purposes. If you have a clean site with good content and high quality, traffic producing inbound links you can forget about SEO and leave the results pages to the search engines. Take it from an old pro. Don’t waste your time on SEO forums, products and companies. Spend your time on your content and on building quality traffic producing links.

4. Neil Patel offers me a challenge and I accept with conditions (see comment over there).

  • I offer he following challenge: I can take your blog and increase your daily search traffic by a minimum of 10 to 20% after 30 days of putting my changes into effect. I will NOT be doing anything “shady” or unethical and will even point out all the changes that will be made to your blog. You can even have your own designer/programmer make the changes to your blog; I will even layout everything for them using step-by-step instructions.

5. Valleywag is on it…. now we know the issue will really blow up.

  • http://optimize-yorkshire.com SEO Sheffield

    I think you make a valid point here, that makes my job even harder.

    The truth is people can do seo themselves, provided of the following:-
    1)They know what they are doing, what optimisation is, and
    which parts of their page they need to optimise.

    2)They have a good link building strategy.

    I am a ‘white-hat’ seo’r, this is just the way I prefer to work,
    , but if black-hat is what you do, and you find it effective despite
    the risk, good for you.

    It’s all about getting the site to the first page of ‘converting
    keywords’, products or services that your customers will find you on.

  • http://www.googleguy.ie/ Elmo

    If people would thake the time to learn SEO then any one could
    do it. Its that little word time. Is it better to spend hours,
    days learning SEO techniques or to focus your time on selling
    your product or services.

  • http://www.customsoftwaresolutions.ie Ollie

    I agree with you. Its all bullS**t…I optimisation my own web
    site and got it ranked in the first page. It was not that
    hard.

  • http://seopulse.ru seoarhey

    “Spend your time on your content
    and on building quality traffic producing links” – agree, but
    SEO is also very important!

  • http://www.webomatica.com/wordpress/2007/02/09/not-really-about-seo/ Not Really About SEO » Webomatica – Entertainment and Tech Digest

    [...] for it. And it’s annoyed many people, on both sides of the argument (Search Engine Land) (Jason Calacanis) (Ben [...]

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@inside.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

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