A catch phrase will go here soon.

My favorite blogger/blog of the moment…


Since I gave Nick a hard time about Gawker.com’s pages/status falling off a cliff earlier today, I figured I’d talk about Gawker’s best blog and blogger.

The one blogger I wished we had landed at Weblogs, Inc. was Gina Trapani from LifeHacker. I tried every two months for a year I think… no offer was good enough. Very, very frustrating. :-)

Gina is the Peter Rojas/Ryan Block of software… for real.

She’s grown LifeHacker from nothing to 7M pages last month–that’s big time. At 7M pages at a $5 -12 RPM (revenue per thousand pages) means that LifeHacker is doing $35k to $84k a month in revenue. That’s $400k to $1M a year in revenue… that’s very, very real.

At this point LifeHacker has to Gawker Media’s best property after Gizmodo.

Update: Someone asked me how I got to the $5-12 RPM number. Let me explain. RPM is revenue per thousand pages. You get this number by adding up the value of all the ads on the page. In LifeHackers case that is three graphical ads and the text links on the side of the page. The leaderboard is a $12-15 CPM (cost per thousand impressions) unit, the skyscraper is an $8-12CPM unit, and the medium rectangle down the page is a $4-8CPM unit. The text links are another $1-2CPM. If you sold those units out at full price at the low end of the range ($12 + $8 + $4 + $1 = $25 CPM) you would make 7,000 x $25, or $175,000 a month. At the high-end of the range even more–but most deals are not at the highend of course. Also, very few blogs are sold out, so if LifeHacker sold 1/7th of their inventory that would be $25k a month, if they sold out half their inventory that would be $80k a month–you get the idea. My guess is they sell 1/3rd and are doing $50k a month or $600k a year. That makes LifeHacker worth 5-10x the revenue number in this market to a buyer, or $3-6M. That is what someone like CNET would pay for it. In a don market you might get 2-4x revenue, or $1-2M.


  • http://sethop.com/2009/03/25/ada-lovelace-meet-gina-trapani/ Ada Lovelace, meet Gina Trapani. — Sethop’s Interesting Times

    [...] While researching Gina’s life (a remarkably easy task, given how much she has written or had written about her in the last decade), I discovered an article that mentioned the genesis of Lifehacker – it turns out she was already working for Nick Denton as a coder when he bought the domain name, and her enthusiasm for the what could be done with it made him offer her the editor job on the spot. Many will realize this was probably one of the best HR decisions Nick made in his life, and it has to be said he’s made some good ones in his time. “The one blogger I wished we had landed at Weblogs, Inc. was Gina Trapani from LifeHacker. I tried every two months for a year I think… no offer was good enough. Very, very frustrating.” – Jason Calacanis [...]

English Bulldog

Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@inside.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Inside.com, Ticker, This Week in Startups and LAUNCH Festival