YouTube’s real business: vomments

I’ve busted on YouTube for not having a business model for a long time. However, over the past couple of months I’ve seen the future of YouTube and it’s a bunch of wacky folks who feel the need to make video tape comments (as opposed to the no-longer wacky folks who comment with text). For example, I found this funny video on YouTube (via Netscape) in which someone orders every single item on the McDonald’s menu. This wacky dude decides he has to respond–with a video.

In 90% of cases I bet YouTube does not have the rights two the second video, but they do have the rights to these webcam videos. A huge amount of folks are making vomments (video comments) to this whole Lonely Girl scandal. So the real question is what advertisers wants to have the ads before, after, and /or around these videos?

… or maybe you just build up enough of these folks and do a Google deal to dump them more search traffic like MySpace did for $900M.



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Toro, a bulldog

Hello. My name is Jason.
I'm the CEO of Mahalo.com, a human powered search engine. I was previously the co-founder of Weblogs, Inc. with Brian Alvey, and the GM of Netscape.

I'm currently on the board of social shopping site ThisNext. You might remember me from my days as editor and CEO of the Silicon Alley Reporter magazine.

Mike Arrington and I partnered on the TechCrunch40 event in September. We're going to do it again next year.

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