Why doesn't the right participate in social news?

We are having an internal debate at Netscape–which is staffed overwhelmingly by liberals–about why the right isn’t participating in the social news trend.

My personal belief is that the right doesn’t waste their time on speculative technology (think: blogs, podcasting, and social software) until they have enough critical mass to impact voting. From what I understand it is much more effective to go to a church filled with people who actually vote then to waste your time online. Of course, I hate politics, politicians, and the whole slimy process… I know very little about it and don’t like being involved in it.