Dave Winer has been thinking about advertising a lot these days, and we’ve debated back and forth the need for advertising. He’s taken a long, long view that if the most visionary consumers–along with the masses–make amazing products then the products themselves will not need to be advertised. The thinking being that they are so perfect in hitting our perverbial chords, that they will just draw folks in.

I have to say I’ve thought about this for a long time. JetBlue sells itself because the product hits the chord.