TechCrunch on Squidoo

TechCrunch doesn’t see how Squidoo will ever work:

The best lenses are generating $30 or so a month for the lensmaster. A true expert on a topic could generate many, many times that number by creating a blog, along with some static content, and putting up simple Google adsense ads. So top content producers are not going to be heading to Squidoo for the money, ever (Squidoo’s model is set up in such a way that they could never make as much money from a lens as they could on their own). And besides, the blog format just works better for experts – fresh content generates lots of links, which equals traffic and search engine juice.

I came to the same conclusion back in March:

I think it’s not gonna work as it is structured today because there will be too many “experts” in each vertical, and the truth is that most folks are not really experts. Less is more. No one on Squidoo will do a better job covering gadgets than Engadget, stocks than TheStreet.com, or Hollywood gossip than Defamer. Real experts command real money, contingent money draws the weak experts.



No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment



Toro, a bulldog

Hello. My name is Jason.
I'm the CEO of Mahalo.com, a human powered search engine. I was previously the co-founder of Weblogs, Inc. with Brian Alvey, and the GM of Netscape.

I'm currently on the board of social shopping site ThisNext. You might remember me from my days as editor and CEO of the Silicon Alley Reporter magazine.

Mike Arrington and I partnered on the TechCrunch40 event in September. We're going to do it again next year.

This is my blog, this is where I live. You should also listen to my podcast.


Add me on Facebook, Twitter, MySpace, LinkedIn, Delicious, Pownce
Jason Calacanis on tumblr, mixx, Flickr



follow JasonCalacanis at http://twitter.com

www.flickr.com
jasoncalacanis' photos More of jasoncalacanis' photos





View Jason Calacanis's profile
on LinkedIn

Shopcast powered by
www.ThisNext.com

Daily Reads

Recent Comments

RSS NEWSFEEDS