Since we’ve now got two local blogs (BloggingOhio and BloggingNewOrleans) I’ve been getting a lot of questions about the viability of local blogs as a business. Here is a recent response to someone’s letter.

Dear [name removed],

I believe local blogs can be one of two things:

1. a nice job for a couple of folks–a boutique business.
2. a large business if you scale it to over 50 locations, invest millions of dollars, and wait 2-3 years.

I’d suggest getting #1 right first, then see if you can get to #2.

I’m not sure if there is going to be much middle ground.

best j