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MYSpace page view goosing…

4/23/2006

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I’ve been telling folks this for a couple of months–MySpace isbrilliantly/evilly designedto generate a ton of page views. The result of making a ton of extraneouspages is that you have gap between what you make in advertising and what otherfolks make off their pages. Advertisers are not stupid, they know/figure outthat the page views that their paying for and the clicks their getting don’tmatch and the CPM rates drop (or never go up in the case of MySpace).

Of course, at the end of the day they still have an amazing brand and anamazing number of unique users so you can’t take anything away from them. Weall know, however, that if you make people click 2-3x as much that opens thedoor for someone else to come in with a better/more efficient service (thinkweb-mail before GMAIL).

Ever wonder why MySpace hasn’t made their pages more AJAX-y??? Answer: becauseAJAXkills your traffic–at least in the short term.

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Video Games, Open Angel Forum, and LAUNCH Conference & Newsletter

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