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Earthday, GreenWeek, and extending our brands (AutoblogGreenlaunches!)

4/22/2006

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Going to work for a big company gets a really bad rap I’m startingto learn. Everyone keeps telling me that my brain is going to turnto mush if I stay at AOL too long. The opposite has happened–it’snow month and I have to say I’ve learned a heck of lot.

One of the big lessons I’ve learned is from JonMiller, who’s always talking about extending our brands. It’ssomething we’ve started to take really, really seriously here atWeblogs, Inc. You maybe have noticed that Joystiq has spun off five niche sites, and that Engadget spun out Engadget Mobile.

Today we take another big step in extending our Autoblog franchise with AutoblogGreen.com: a blogdedicated to hybrid cars and technology.

We’ve launched AutoblogGreen in conjunction with AOL’s “Green Week” andEarthday (Green Week ishappening all over AOL: autos, blogging,finance, etc).

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Video Games, Open Angel Forum, and LAUNCH Conference & Newsletter

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