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Shawn Gold on creative advertising solutions on MySpace

3/30/2006

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My pal Shawn Gold gave a keynote yesterday explaining the complicated, yet effective, advertising marketing on social networks. As we’ve discussed here a couple of times, it’s gonna take a lot of work to get these networks optimized to produce results, but the folks who do take the time will see some nice results.

My favorite nugget: SoaP is doing a user-generated commerical contest. Wow…

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Video Games, Open Angel Forum, and LAUNCH Conference & Newsletter

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