I’ve had a number of mobile companies pitch us on creating “mobile” versions of our sites over the past year. The business model started at “promote our service so we can get your content to readers!” to “we’ll pay you a bounty for each user you send us.” So, that’s a start.

However, I’m wondering if these companies that sit between publishers and phones are even necessary given the fact that a) people have better and better browsers on their phones and b) people will soon have RSS readers on their phones.

What would you do if you were us?