A catch phrase will go here soon.

Weblogads.com: The Open Weblog Advertising Directory (part II)


A bunch of folks have commented since I went public with the discussions Federated Media, Gawker, iPro, Weblogs, Inc and others have been having about creating a directory of blogs for advertisers.

My first post wasn’t super clear, so I want to addresses some valid questions.

1. Why do we need this?

Right now it’s very hard for advertisers to understand the blogosphere. i.e. There is no way to know what the 25 biggest TV or gadget blogs are. You can go to Technorati and see results based on their unfinished directory, but that is ranked by inbound links which everyone knows is easy to game.

2. Why does Weblogs, Inc. care? You guys are part of AOL now and have tons of ad sales folks and exposure to advertisers.

Yes and no. We have great exposure to advertising, sure. However, everyone could use

  • http://performancing.com/weblogads_com_-_self_serving_nonsense_or_food_for_all/ WeblogAds.com – Self Serving Nonsense or Food for All? : Performancing

    [...] yesterday, Jason clarified his original post on the ad directory, but i can’t say it inspired me with any more confidence that this was anything but something [...]

English Bulldog

Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@inside.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

Other twitter accounts you can follow: Inside.com, Ticker, This Week in Startups and LAUNCH Festival