Ralph Reed the Southeast Regional chairman of Bush-Cheney 04 spoke about using emails to drive fund raising. He is also talked about how they caught Gore in a lie in a debate and then sent an email to their grassroots constituents and got them to drive the issue home with talk radio.

He added that they had six million people view their web commercials.

Heavy parapharse: You’re going to see a return to a politics of another era more citizen-centered, less media-centered. More and more people are going to feel like they can make a difference. the internet is enabling citizens to be their own civic actors as opposed to passive consumers.