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Blogs Mean Better Listings on Google, but can you make money from them?

2/26/2004

Webpronews has a story about a talk by Rick Bruner where he explains the various types of blogs out there, what they’re good for and if they can make money.

Shockingly he doesn’t think they can, even though there are numerous people already making money from them. The reason he gives for them not making money is “Because blogs are basically just a great marketing tool.”

Uhhh that makes no sense. Sure they are a great marketing tool, but do you think Nick Denton, Weblogs, Inc, and the dozens of other sites out there already making money from blogs are in this for marketing?

Anyway, I suppose it is good news for Brian and I that people don’t think you can make money from blogs. The longer people think blogs are not monetizable the longer we can do the slow burn over here at WIN (the Weblogs, Inc. Network).

From Webpronews.com: When asked whether it’s possible to monetize a blog, Bruner replied without hesitating, “No.” Why? Because blogs are basically just a great marketing tool. There are, of course, some people who do successfully monetize blogs. Matt Drudge of the Drudge Report became a blogging millionaire through paid advertisements that make a lot of money due to the high number of site impressions. Meanwhile, political blogger Andrew Sullivan managed to raise $1,000 through one fundraising event.

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

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