A catch phrase will go here soon.

Indie film made up of only product placement shots.

1/31/2004

Here is an interesting film linked to from the famous Boingboing.net:

Steve Seid, Video Curator for Pacific Film Archive and Peter Conheim of Negativland present a finely tuned montage of egregious product placement shots, drawing on 70 filmsremoving the gratuitous and unnecessary plots and leaving behind just the exhilarating core of consumerism.

Commercial cinema is becoming just that, a commercialninety minutes of seamless advertising, corralling all artistry within the comfy confines of the saleable. In years past, the propmaster, like Wile E. Coyote, had a pantry filled with generic products: Acme beer, Acme cereal, or Acme explosives. Later, product placement infiltrated the Dream Factory with an array of lovely goods and foodstuffssneaky salutations to the merchandised environment. Now Product Placements surface in forms more numerous than flavors at a Baskin-Robbins: insinuated into dialogue, thrown front and center like loss leaders, even engulfing entire features until they become little more than cross-promotions for toy manufacturers. That most forward-thinking of films, Minority Report, heightened the practice with its talking Armani billboards and customer-friendly Gap, raking in a cool twenty-five million in the process. Value-Added Cinema offers up the stuff dreams are made of.

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Hello, my name is Jason. Welcome to my blog on the interwebs. You can reach me on twitter @jason and by email at jason@calacanis.com. My Skype is jasoncalacanis, and my mobile phone is 310-456-4900.

I only pick up numbers I recognize, and in terms of emailing me, the best strategy is to write short, blunt and to the point requests. I can quickly respond to short messages, and many times I simply don't have the time to read five page pitches. In terms of taking meetings, I only do that after reviewing an actual product (not a business plan). So, the best time to ping me is when you have mockups or an alpha site. I don't read business plans, and I've never written one.

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