I wonder if Google taking down Booble means they are going to do their own adult search engine? Not really necessary considering Google is making a ton of money off of porn today.

The adult search site says Google sent it an e-mail that says in part, “This Domain Name is confusingly similar to the famous GOOGLE trademark. Your Web site is a pornographic Web site. Your Web site improperly duplicates the distinctive and proprietary overall look and feel of Google’s Web site.” The message also disputes that Booble.com is a parody because it does not create a composition that comments on the original.

“The Google demand letter as reproduced on the Booble site states a plausible argument as to why it is not a permissible parody,” said Martin Schwimmer, a Mount Pleasant, N.Y. attorney specializing in trademark and domain name law. A parody comments on the entity it is satirizing, Schwimmer said, but Booble in general does not do so. The one parody element Schwimmer noted is the bar beneath the search box, seemingly a takeoff on Google’s “I’m feeling lucky” bar. The Booble version has various messages including “I’m feeling confused.”