Fondue misses me… My wife says Fondue gets all depressed when I’m gone. :-( super cute or sad?
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Jason@Calacanis.com | Mobile: 310-456-4900
http://www.calacanis.com | http://www.mahalo.com
Executive Assistant: admin@calacanis.com
Jared Kim of @wegame in the @yelp monocle
Sent from my iPhone, but I’d rather be using my blackberry frankly.
How much does one of these waffles machines cost? Gotta get one for Mahalo HQ! @answers m$1
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Jason@Calacanis.com | Mobile: 310-456-4900
http://www.calacanis.com | http://www.mahalo.com
Executive Assistant: admin@calacanis.com
Taurus and Fondue are so sad when I leave. :-(
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Jason@Calacanis.com | Mobile: 310-456-4900
http://www.calacanis.com | http://www.mahalo.com
Executive Assistant: admin@calacanis.com
Pan and tilt cameras I’m putting in to Calacompound for security (do all expecting dads do this)?
Sent from my iPhone, but I’d rather be using my blackberry frankly.
How to kill Google (or take 10 points of search search share in six months)
From my private email newsletter…. you can subscribe here: http://www.bit.ly/jasonslist (right now it’s free)
[Note: This is the biggest news of the year. ]
Team Jason,
Not sure if you read Rupert Murdoch’s comments today that Newscorp will probably block the Google search spider from indexing their news sites soon. Essentially this means that you would no longer see the Wall Street Journal in Google results. Sounds crazy huh? Suspend disbelief for a moment please because it’s actually genius and it’s actually worked already (in Korea!).
In fact, a couple of weeks ago we had this *exact* discussion on This Week in Startups. Essentially, I put forth a simple strategy for Microsoft to pursue with Bing in which they would go to content providers like the New York Times or Wall Street Journal and offer them 50% more revenue then they are currently getting from Google search referrals to be exclusively indexed in Bing.
This is 100% legal and, in fact, Google encourages people who don’t like how they do business to opt out of the Google index (they can do that because they are so huge and because they don’t like to be evil).
So, for a moment, imagine a world where Bing could say in their TV commercials:
“Want to search the New York Times, Wall Street Journal, USA Today and 3,894 other newspapers and magazine?”
“Well, then don’t go to Google because they don’t have them!”
“Go to Bing, home of quality content you can trust!”
Background Videos
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1. Video of me describing this strategy with Lon and Tyler two weeks
ago: http://bit.ly/2nOzNo
2. Video of Rupert’s comments today: http://bit.ly/1gUBTD
Questions
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a) If 1,000 major publications pursued this strategy, would it work?
b) If you would only search the top 1,000 newspapers and magazines on Bing, would you use it? How often?
c) What is the percentage chance this will happen (I need a #), and why?
all the best,
Jason
http://www.twitter.com
PS: You can subscribe to This Week in Startups with iTunes at the following two URLs:
This Week in Startups audio: http://www.bit.ly/twistaudio
This Week in Startups audio: http://www.bit.ly/twistvideo
If you like the show please consider writing a review at those two links at iTunes. It really helps when you guys write a review. 
Disclaimer 1: Newscorp is an investor in Mahalo.
Disclaimer 2: I haven’t spoken to Mr. Murdoch about this strategy.
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